The Era of Mad Men Is Over. You’re Your Own Publisher Now.
Remember the days of big spends on splashy, glossy ads? And remember the almighty mullet? Us too, and thankfully both are out of vogue! With regard to big ads, expensive agencies, and less than measurable results, the truth is that style of getting the word out about your spa or salon just doesn’t work anymore. […]
Small Tweaks for Big GC Sales, Every Holiday
It doesn’t take a lot of work to really increase your Instant Gift Certificate sales, it really doesn’t. Watch for a few simple ways to ensure you maximize your sales each gift giving opportunity.
All That and A Bag of Chips!
Selling beautiful, branded Instant Gift Certificates on your website, and via Facebook, is a great place to start. But we’ve never been happy with just the basics, and thought we should mention the other great tools you get with your SpaBoom Instant Gift Certificates. All of these are about keeping you in touch with your […]
A Pain In The Apps
Not to put too blunt of an edge on it, but there are about a bazillion apps out there, and not all of them are up to snuff. And some of them, well, are annoying, to say the least. Some apps have been poorly written, and malfunction at inopportune moments, like, say, when sending a […]
Who Are You Now?
Have you taken time lately to assess your business, and compare it to where you were a year ago? Or even a few months ago? From a marketing perspective, continually looking closely at who and what we are and how we’ve evolved is essential to keeping all of our messaging consistent and fresh. We grow […]
The Lowerst Paid but Most Influential
Your front desk staff holds a lot of power in spite of the fact that they’re typically compensated less than anyone else. Training them well and to represent you best is key!
Your Very Own Mobile App Is Coming!
Did you know that there are 165M handheld devices out there now? That’s a whole lot of smart phones and tablets serving to connect people with their world. And if you think about that number relative to say, 2 years ago, it’s a bit shocking. Who knew that the internet and mobile accessibility would change […]
The Best Secret Shopper Secrets — You Need Them!
Providing phenomenal services means knowing exactly what your clients are experiencing when they visit. Knowing what works is important, knowing what needs a little focus is critical to maintaining that great reputation you’ve worked so hard to achieve!
The Power of You (Pricing Power)
Brand is worth a lot when it comes to pricing. Dena and Seth discuss more thoughts to consider as you take full advantage of your hard work building a strong brand, and how to reflect that in your pricing.
Are You ‘Going to Press’ or ‘Out to Pasture’
Bill and Janell discuss exactly how modern marketing means you’re essentially your own publisher. Print ads and traditional advertising have fallen from grace and the new media requires your full attention in terms of generating great content, across the board, all year long.