Brand is worth a lot when it comes to pricing. Dena and Seth discuss more thoughts to consider as you take full advantage of your hard work building a strong brand, and how to reflect that in your pricing.
Bill and Janell discuss exactly how modern marketing means you’re essentially your own publisher. Print ads and traditional advertising have fallen from grace and the new media requires your full attention in terms of generating great content, across the board, all year long.
Should you increase your prices? If so, on which services? Pricing is tricky, but with some deliberate thought before you adjust you can make the best choice for you given your current business objectives. First, look around you. What is the market rate for service offerings comparable to yours? Are spas in your area offering […]
A guest article by Neil Ducoff In business, becoming irrelevant means that your company is indistinguishable from the bulk of your competition. It means that your service or product is easily replaceable. It means that you are competing on price rather than value, expertise, innovation or exclusivity. I don’t know about you, but anything remotely […]
Joy of Spa News: Much Ado About Weddings, is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows: As the season of the nuptial approaches, we think that taking a step back, breathing deeply, and considering that […]
Staying fresh and perky takes a little work, as you well know. Watch for ways to ensure you’re using SpaBoom’s wide assortment of GC designs, Email templates and Default Campaigns to reach your audience with style.
A few months ago we talked about the changes in the economy, right here. Since our holiday revenue review, we have continued to see growth and increases in revenue across the board with our spas. This is definitely something that every spa owner wants to hear so with that in mind, we talked to one […]
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