One great way to deliver more punch with your service menu is to craft your descriptions to garner attention. And by attention, we mean your website visitors, of course, but we also mean search engines. All of the content on your website matters, and can help you be seen online.
For example, if you offer up a signature 90 minute massage using essential oils, and the techniques employed are a blend of Swedish and Deep Tissue, along with a complementary de-puffing eye mask to provide the finishing touch to an hour and a half of pure bliss, then you need to share that in your description.
For example: Elementals Spa Signature 90 Minute Bliss Massage.
Abandon yourself to our famous blended modality massage using essential oils. Our talented therapists banish tension, invigorate your spirit, and transform you into your better self! Special relaxing and de-puffing eye mask tops the treatment and leaves you refreshed and relaxed!
Including rich descriptions that also contain key information about your services will pique the interest of your clients and broaden your appeal from a search engine standpoint. Not only will search engines like that you have interesting, relevant descriptions in place, they’ll give you credit for updating your website content.
Review your service menu and ask yourself why each item is special, because they all are unique in some way. Then take a moment to rework the descriptions. Performing this exercise will rejuvenate your perspective on the amazing services you offer which will also translate to more enthusiasm as you describe to phone or walk-in clients the various offerings you’ve worked so hard to create.
Focus on sharing what makes your treatments unique.