Yes, school is just getting started, which reminds me…now is a great time to promote a relaxing and rejuvenating service or package to all of the Moms in the world who spent the summer entertaining and hanging out with their kiddos! Reward them, they’re amazing and could really use a treat right about now.
But you need to think about what you’d like to accomplish for the rest of the year in terms of your marketing promotions. You’ve made it through Valentine’s Day, Mother’s Day, and various minor (but not necessarily gift-driven) holidays since, and now it’s time to look forward to your last big revenue-generating opportunity of the year.
Thoughts to think:
What great services and packages can we pre-devise to best meet our clients’ expectations this year? Wallets are loosening up a little, which means including some slightly more robust services may be just the ticket this season. Remember that creating great seasonal offerings will solve gift givers’ desires to provide the perfect spa, salon or massage gift, which will help generate that precious holiday revenue that can help finish out the year in a very positive way.
How should we promote the cool services and packages we’ve created? Your service menus need to be updated in time for your seasonal promotion push, you need to be sure your website reflects that information as well, you should talk about your offers both in store (w/ scripted/directed copy) and on your blog, and definitely include social media in your mix. Always.
What do you want to do in-house to spruce things up and create an environment in which clients will embrace receiving treatments AND purchasing gifts for families, friends and coworkers? Creating ambiance is a skill you already have; translating that skill to the upcoming holiday season will ensure you and your clients get the most out of their time with you.
Do you need to secure holiday staff in order to support your holiday clientele? Creating promotions directed at encouraging existing clients to visit during the nuttiness of the holiday season in addition to focusing on generating new clients makes sense. Assume your promotions will succeed, and line up enough staff to support the effort.
Pondering, then acting on your upcoming holiday marketing plan will minimize last-minute, stress-filled planning, and allow you to ease into the season knowing you’ve covered your bases.