3 Content Marketing Mistakes You’re Probably Making

July 28, 2015 Kathy Watts permalink

creative design business as pencil lightbulb 3d as business desiYou probably spend a good bit of time and effort creating content for your marketing needs, from in store displays to content on your website or social media. But have you really taken the time to analyze your audience and the content they want, or to pay attention to whether or not your current content is even working well? Here are three content marketing mistakes you’re probably making now.

Producing content for the sake of having content

You need to have a plan for your marketing and content and then you need to stick to it. Creating campaigns or content just because you feel like you need more content does you no good. Focus on creating a marketing strategy and then don’t produce content unless it aligns with your strategy.

Not tracking or analyzing your campaigns

If you never take any time to analyze your campaigns, how will you even know if they are working? Measure campaigns based on the goals of your marketing plan. Are you trying to increase sales, grow your client base, or increase engagement? If you don’t know what you want to measure, then you won’t be able to measure it, or to create the right type of content to drive the desired behavior. Decide what your goal is and then pay attention to how you’re doing.

Not knowing your audience

You have to take the time to identify and understand your audience in order to create content that will grab their attention. Once you know your target audience, you’ll be better able to create content that drives your marketing goals. So spend a bit of time testing different formats, study your analytics to see which ones work best, and even ask your existing clients how they would prefer to hear from you. Then create content that meets your clients’ needs.

By taking the time to analyze both your audience and your content, you could be producing much more effective content. Effective content marketing is what will set you up as an industry leader and help you grow your business.

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