As we emerge from one of the most dismal economic climates in decades, opportunities abound. Opportunities to reinforce and nurture the relationships you’ve worked so hard to create through the years. Opportunities to reach out for new clientele. Opportunities to assess your marketing and fine tune it to reach your prospects and clients where they’re […]
Ask and ye shall receive, Boomers! We’ve added the feature to Real Time Online Booking that sends an email, or a text for SpaBoom clients using SMS, to spa/salon/massage professionals as well as their clients every time an appointment is created or changed in the system. This keeps everybody in the loop at all times, […]
Every day we collectively produce billions and billions and billions of bytes of digital breadcrumbs, or bits and pieces of data, as a result of cell phones, social media, shopping, and receiving services in industries that collect and store data about their clientele. Until recently, the data has been collected but not organized in ways […]
Albuquerque, NM – The company that introduced Instant Gift Certificates to the lifestyle market has just launched Real Time Online Booking, their mobile-friendly online booking application for spas, massage therapists and estheticians. This newest feature gives consumers 24/7 access to scheduling appointments with their favorite practitioners, via their laptops, iPads, or mobile devices. Convenience, coupled […]
Your business climate is changing, and you need to change with it! Join Janell and Dena as they address how best to ‘just relax and go with the flow’ and adjust your marketing to meet the current needs of your audience.
Joy of Spa News: Timeless Grace, now ready for you to customize, is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows: Late summer can evoke a sense of slowed time, of happy, new memories, and of looking forward to the cooler season ahead. There […]
SEO is huge, and the rules continually change. We’ve created a series of pointers to help you along the SEO path, with the first in the series being a checklist. Starting with a checklist is a great way to review the things that need improvement. Since there’s no exact formula for these things, the following […]
This month’s Atlantic magazine has an article called Ideas That Have Outlived Their Usefulness. Item #2 on their list, behind billable hours, is Groupon. Why? We’re not positive, but here’s rationale that supports the designation in our book: 1. It’s expensive, and more economical alternatives are readily available. 2. It’s never about you. Groupon has […]
Remembering that your website is often your audience’s first encounter with your business will help you refine yours to make the best possible impression. There are aesthetic elements, practical components, and mechanisms behind the scenes that all contribute to a successful website. Let’s start with the aesthetic. Beauty isn’t just skin deep, as we all […]
When it comes to creating marketing content, and choosing a tone that will flow through all of your venues, simple, and real, is what people want to read and hear. Remember when we talked about how you’re your own publisher now? This is part of that. The age of agency-slick, glam and meaningless copy is […]
Summer can be a slow season for spas, but not if your clients are engaged with your services and how YOU make their lives better. Create these relationships to take you through the coming months all the way through the holiday season: make sure these Three Marketing Musts are in your quiver of strategies going […]
Should you increase your prices? If so, on which services? Seth and Dena offer up thoughts to think as you ponder, and before you implement, a pricing change.