Service Menu Descriptions that Reach Out and Grab Attention
One great way to deliver more punch with your service menu is to craft your descriptions to garner attention. And by attention, we mean your website visitors, of course, but we also mean search engines. All of the content on your website matters, and can help you be seen online. For example, if you offer […]
Promotions that Generate Last-Minute Gift Sales
It may come as no surprise to learn that the majority of your gift sales around holidays happen within 24 hours of the event. This fact means you need to get in front of your gift buyers and stay there as they’re making their purchases. Fun fact – this behavior is why SpaBoom came into […]
Valentine Packages that Sell
Choice is good. Too much choice paralyzes. Why should you care about that? You’re trying to capitalize on Valentine’s Day sales, that’s why! Creating a set of packages that offer up indulgent services and suit all of your potential gift buyers is a no brainer. Really. First, let’s think about what we know from recent […]
Brand Management – What Is It and Why Is It So Important?
In today’s marketplace, effective brand management is key to growing and maintaining a successful business. But what is brand management and why is it so important? Brand management is defined as the process of creating a relationship between a product or company and the emotional perceptions of the client in order to build loyalty. Effective […]
Strategic Marketing for Valentine’s Day
Valentine’s Day is one of the Big Three gifting holidays each year, which means you need to capitalize on every selling opportunity around the event. Your goals should be simple but focused on three key marketing goals: Generating Revenue Growing Your Client Base Retaining Your Clientele It’s that simple. None of these stand alone, but […]
Resourcefulness – A Success Secret
Resourcefulness is the ability to find quick and innovative ways to overcome challenges. As a small business owner, finding creative ways to meet the needs of your business, your staff, and your clients is a necessity, but also the number one way to promote growth and success for your business. Being resourceful in all of […]
Joy of Spa News: Love Is Better Than Chocolate
Joy of Spa News: Love is Better Than Chocolate, now ready for you to customize, is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows: “All you need is love.” (Lennon/Mc-Cartney) As we approach the holiday dedicated to love, let’s take a moment to reflect […]
Spa Trends for 2014
With 2013 wrapped up, We thought it would be fun to take a look at what trends are poised to drive spa in 2014. Here are some of the prominent themes we expect to see emerge and continue through out 2014. Inclusive Wellness and Preventive Health Many people now view regular spa treatments as a […]
Support the Resolute!
Resolution season is upon us, and with it comes the burden of upholding any lofty goals we’ve set. The burden, though, is really an opportunity to examine personal behaviors and improve and evolve where we’ve chosen to focus. As your clients work to meet their New Year’s goals, you are in a wonderful place to […]
Celebrate the New Year!
The new year is almost here and we’re going to start celebrating a little early! Our hours of customer support on New Year’s Eve, December 31st will be 7am – 2pm Mountain. We will be closed New Year’s Day, January 1st, 2014. Normal Support hours will resume on January 2nd, 2014. Wishing everyone a safe […]
You Must Be The Change You Want To See In The World
Mahatma Ghandi put it all on our shoulders, where it really should be, right? Where else can incremental change occur but with us as we make our way through this life? In this season of giving and love and chaos and joy, it seems to me that a moment spent looking inward might be appropriate. […]