Spa Trends for 2014

January 13, 2014 Kathy Watts permalink

2014.roadWith 2013 wrapped up, We thought it would be fun to take a look at what trends are poised to drive spa in 2014.  Here are some of the prominent themes we expect to see emerge and continue through out 2014.

Inclusive Wellness and Preventive Health
Many people now view regular spa treatments as a way of promoting overall health and wellness rather than simple pampering. With a growing focus on maintaining health as part of an overall wellness lifestyle, it will be key for spas to shift their offerings to address this theme. Creating services that enable your clients to address and manage their overall health, and offering solutions for incorporating regular spa treatments into a wellness routine, will only become more important this year. As people continue to focus on preventive care and inclusive wellness, offering new treatments and services that meet these needs will keep you competitive and successful going forward.

Spa for Men
An emerging trend for the past several years, spa treatments for men will continue to grow in 2014. More men are devoting time and money to skin & hair care, as well as overall wellness treatments such as massage. Catering to your male clients and their needs by creating treatments and packages especially for them will benefit your business and broaden your audience base.
Wondering how to market to men, it’s easy. You already have a built in referral service in your regular female clientele, who can pass along the benefits of spa, as well as your offerings, to the men in their lives.

Value-Added Packages and Add-Ons
In today’s economy, your clients are looking for ways to maintain their healthy lifestyle while also maximizing their budget. Creating smaller add on services  will work to build awareness about different services and offer affordable upgrades for your clients. Small value add-ons, such as adding hot stones to a massage or offering a 15 minute reflexology add-on to a pedicure, will change the experience your client has, and offer an upsell opportunity for your spa.

Wellness Travel and Staycations
The trend towards wellness travel and spa vacations will be more important than ever this year. But an important subtrend emerging from this will be the idea of the wellness staycation. In this economic climate, not everyone can afford to go on a spa vacation. By creating treatments and packages that offer your clients a mini wellness vacation at home you can offer many of the benefits of a wellness vacation from the comfort of their own hometown spa. Packages featuring international techniques or botanicals will continue to drive the popularity of this trend.

So there you have it, our list of new and continuing trends in the spa market as 2014 begins to shape up. This is the perfect time of year to evaluate what worked and didn’t work for your business over the past year and create a plan for a successful 2014. Incorporating some of these ideas into your service menu is one way to ensure continued growth and success in the coming year.


  1. Visiting med spas or regular spas might have become a trend, but it actually has many health benefits. Just getting a simple wellness massage every now and then can help you relieve all your stress and rejuvenate your body.

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