Spa Marketing | SpaBoom

Google+ Business Pages

June 6, 2013

Maintaining an up-to-date Google+ profile is a free, easy way to ensure that you’re current when it comes to Search Engine Optimization on Google for your business. Not only does it make sure your contact information is easy to find but it also allows you more visibility in the results by pulling up a large card with your contact information, recent Google+ posts, and even a follow button so your clients can follow you on Google+ without ever leaving the search page.

Google has been integrating its social network Google+ deeper and deeper into their products and services. As a business one great way to be more visible is to make sure that you have a fully updated Google+ page with as much information as possible about your business. Luckily Google has created a short PDF to help you get started in creating your page which gives you a short introduction into why Google Plus is important for your business which you can view here.

You will first need to create a Google+ personal page so that you can create your new business page. A Google+ account does require a Google account so you may want to sign up for a Gmail account before you begin setting up Google+.

Reviews on Google are now also submitted by Google+ users so in order to see the breakdown of the reviews for your business on Google they will need a Google Plus account, otherwise they may see something like this next to the reviews:

If you have a fully updated Google+ page for your business and a Google Places account set up as well you will start to appear on the right side of search results for your business. This card to the right of the results gives your customers a quick and easy way to find the import information about your business. You will also notice a “Follow” button under your business name which allows the customer to follow you from their Google+ account as well.

Google has also put together a great support site to help you navigate your way through Google+. If you are a SpaBoom customer we have already integrated the G+ share button directly into your events, specials and blogs so people can already start sharing the things they like right from your page!

If you already have a Google Places page you can now merge that into your shiny new Google+ account. Once you set up your Google+ personal profile and then your Google+ page you can learn more about Google+ Local here.

Is Business Mudsliding or Building Big Memories

May 28, 2013

Memorial Weekend is always the kick off of the summer season. We know that this typically means a shift in the flow of how many treatments you are booking and also a shift in how often you see your regular clients.

Every year, our spa and salon owners ask about ways that they can change the pattern of the summer slow down, so we came up with 3 things that can help stop the dwindling and benefit your long term strategy for growth.

Here are three savvy spa business tips to utilize during the slower summer months:

Create deeper relationships. Summer is about relaxing, changing the everyday rhythm of rushing and must dos. This is a perfect opportunity to engage with your clients. Blog articles that give them health tips and summer information for family, fun and relaxation are one of the easiest ways to create a deeper bond. Give your clients ways to maximize their experience and trigger the psychological connection between your business and their great memories.
Develop loyalty. Summer is a time for celebration so utilize the next few months to develop a closer relationship through appreciation and gratitude with your clients. Celebrate your clients. These are few ideas to encourage loyalty by celebrating the relationship you have with your clients. This is the perfect time to orchestrate any number of campaigns — “A celebrate Summer Solstice with us”, “We’re thankful that you are a part of our extended family” or perhaps in July award everyone in your loyalty program 100 points to celebrate the first day of summer. Developing loyalty out of gratitude and appreciation for one another is one of the most authentic ways to build your business.
Define your summer promotions. Everyone gets an email about the hot weather, but do they know 3 ways to cool off the body with massage, or specific aromatherapy treatments that keep you cool and hydrate the skin? We take the knowledge that we have for granted a lot of time, but most people are excited to learn something new that benefits them. Be the source of knowledge and information for things that matter and watch the relationship with your clients change.

Utilizing the summer months to build relationships, encourage loyalty and actively participate in your clients summertime relaxation – three ways to make the flow different.

Working systematically toward a deeper relationship means that you are providing summer incentive promotions to drive awareness; using birthday promotions to encourage gift solutions from your business and most importantly setting the stage for the active engagement with your business as summer turns to fall and familiar routines become the norm again.

Soothing, Smoothing and Grooming Dad!

May 24, 2013

Next up, Father’s Day. Are you ready?

More and more men are heading to the spa for massage and other treatments. This is a very good thing for us, yes?

Designing a few Father’s Day service packages will make gift buying for the loved ones a breeze. As always, we recommend creating a series of packages with various price points and service combinations. Adding a nice takeaway lotion or potion will help reinforce the experience for those lucky men, and encourage them to enjoy your services even without a gift certificate as the motivation.

Gift buyers, they love to have solutions presented to them so they don’t have to think too much. You are in the perfect position to create delicious treatments to relax and rejuvenate the dads in the world. It’s time to work your magic!

We found an article about men and spas that we wanted to share. Enjoy!

Team SpaBoom

Hitting Send Isn’t Enough

May 22, 2013

Thoughts to think as you employ email marketing in your marketing. Hint: Just sending them does NOT ensure you’re reaching your intended audience!

In Through the Outbox

May 20, 2013

Coming up with great promotions is the first trick. The second? Getting them out there where your clientele are spending their time. Watch for tips and tricks to broadcast your message far and wide!

Celebrating (and Creating!) Non-Hallmark Holidays

May 15, 2013

What to promote between those megastar gift-giving holidays every year? The list of options is long and limited only by your imagination. Join us for some pointers on how to create ‘holidays’ around the personality of your business, your clients, in your town!

Planning Pernicious Promotions

May 6, 2013

Ensuring your marketing year is nicely planned means less stress and more creative energy for your promotions. Join Dena and Janell as they lay out some simple rules to ease your planning along, and make this year your best strategized ever!

Your Blog: It’s Not War and Peace

April 30, 2013

Blogging for your salon or spa? Great! Watch this for tips to keep your blog real, relevant and something your visitors want more of!

SEO – Tips and Tricks (A Series That Never Ends!)

April 23, 2013

We believe periodic updates to the whole SEO effort are a good thing. Here are a few insights into recent events in the SEO world that you may find useful.

Get listed: Completing the registration process with getlisted.org is extremely important for your business. It provides a central location for you to view and confirm your information with search engines and listing services. Ensuring the accuracy and completeness of this information will improve your rankings on search engines as well as providing (potential) customers with detailed information on your business including hours, payment types accepted and even photos and videos of your business.

Confirming your information with search engines is important for local searches for several reasons. For one, when an authoritative owner has confirmed the information it gets a higher priority for being verified information. Secondly, confirmation of locations and keywords will improve your standing in local searches by providing Search Engines with an accurate location relative to the searcher’s estimated location, which is extremely important when doing a business search. Finally, Google and Bing will indicate whether you are currently open for business, which is important information for someone that may be looking to obtain products or services at the time of their search.

Keywords, the evolution continues: In 2012 Google released an update called “Penguin” designed to remove any benefits sites might gain by “link farming” and other techniques designed to game the search engine’s algorithm. The biggest side effect of this change for SpaBoom users is that it essentially deprecates the “Keyword” meta tag and its setting in SpaBoom. In order to get Google to see these keywords now, you should make sure that they are incorporated on your front page in natural language.

Providing keyword rich front page content is Google’s preferred way of learning about your site. The best ways to accomplish this will improve the information you provide potential customers and your Google Rankings, which was Google’s whole idea. We suggest adding information such as popular services, written directions to the business and areas served, even practitioners’ names if they have a reputation from other activities. You might also consider covering conditions or diagnoses that your services work for, or circumstances in which your services might be a preferable alternative or a complementary treatment.

As always, please feel free to give us a call at 800.940.0458 or Email with any questions. We’re happy to help!