Remember the days of big spends on splashy, glossy ads? And remember the almighty mullet? Us too, and thankfully both are out of vogue!

With regard to big ads, expensive agencies, and less than measurable results, the truth is that style of getting the word out about your spa or salon just doesn’t work anymore. Returns on that style of promotion have, in recent years, declined to the point of being very difficult to justify in a responsible marketing budget.

The mullet? We really don’t need to elaborate on why the demise of that particular trend is a good thing, right?

So what does it mean to you as a business that throwing money at big ads and marketing no longer works? It means you have essentially become your own publisher by harnessing the power of your website, email, mobile, and social media like Facebook and Twitter to promote your brand and grow your business. And establish and maintain a reasonable budget while you’re at it.

How to go about this self-publishing? It really boils down to using all of the tools at your disposal and being passionate about your work. Between creativity and technology? There’s not much you can’t accomplish!

A few ways to move ahead with Operation Self Promote:

• Blog. Regularly, and on topics your audience cares about.
• Harness social media. Begin conversations on Facebook that allow you to engage with your social media groupies on a regular basis. And be sure to be consistent with this one – once that very valuable social exchange has begun you’ll want to add more and more to the mix over time. And don’t be afraid to use images – Facebook has made it simpler to do that easily. And Twitter means you can send short messages out to an audience that loves snippets.
• Email campaigns give you unlimited options to relate as well as to share great deals or information about specific services or products that you’re offering. Regularly scheduled communication via email is a wonderful way to ensure your audience receives a variety of messages, and is gently reminded that you are the perfect gifting choice regardless of the occasion.
• Keep your website fresh. Current website copy means you’re respecting your online audience’s need for new and shiny as well as basic, go-to information about your spa or salon. Creating promotions that change over time means your site is interesting and you’re demonstrating you’re in touch with all of the places your clientele frequents.
• Text promotions and specials and last minute opportunities for your clients. There’s nothing like receiving a notice that a 4 p.m. appointment has opened up or that the summer edition of a favorite product line is on the shelves!
• Ensure your message is mobile. Deliver your content so that your followers will have access 24/7.

Your clients are spending more time online, and mobile, and on social media, than ever before. They’re engaging on many levels with the businesses they frequent, yours included. They’re looking for interesting information, occasionally a good deal, and mostly to be reminded why they choose you over competition time and again.

Don Draper made it look easy, but with a little thought, planning and creativity? You’re definitely ahead of the game in this modern era of marketing!

Selling beautiful, branded Instant Gift Certificates on your website, and via Facebook, is a great place to start. But we’ve never been happy with just the basics, and thought we should mention the other great tools you get with your SpaBoom Instant Gift Certificates. All of these are about keeping you in touch with your clients and generating significant revenue as a result.

Just know that SpaBoom has helped our clients generate over $175 million in sales, and our average client boosts their gift certificate sales by 35% in their first year using our service.

How we help:

• Customized Instant Gift Certificate Page
  We create a page for your website that’s yours and yours alone, with your branding right where it needs to be – front and center, and on every single Instant Gift Certificate that sells!
• Lot of Instant Gift Certificate designs
  Our library of Instant Gift Certificate designs is vast. Which means you have tons to choose from when it comes to selecting just the right designs for your business!
• Customizable designs, too
  Have your own special look and feel that you’d like to use for your Instant Gift Certificates? Great! We’ll share the specs so you can create exactly what you’d like, easy peasy.
• Email campaigns
  Your SpaBoom Instant Gift Certificate service comes complete with email campaigns that fly, automatically, around gift-giving holidays every year. Automatically. And each of those emails contains a link back to your Instant Gift Certificate page for easy gift buying. This alone generates sales. We know this. It turns out people remember upcoming gifting needs when a pretty email with your logo and a nice link to your Instant Gift Certificate page shows up.
• Events to promote your Instant Gift Certificates
  Telling the world that you sell great looking Instant Gift Certificates that they can purchase at their convenience, around the clock and when you’re closed? A solid idea any day of the week, and an easy one to accomplish with Events designed to promote your gift certificates right on your website.
• Facebook integration
  You’re working hard to cultivate your social media relationships, right? The ability to have a nice page on Facebook, and let people know you’re the very best choice for gift purchases is just another way to take advantage of your hard work and sell in the process. SpaBoom provides that for you.

The best part? We make it easy to use us. You pay just 5% commission after setup. No long-term contracts, no cancellation fees. Being where your audience is – online, on mobile and social – is where you need to be. SpaBoom can make that easy and fast and a revenue-generating decision that you’ll be happy you made!