December 22, 2017 rlittle permalink

Saturday, Dec. 23rd – Tuesday, Dec. 26th boomtime will be closed. In addition, we are closed New Years Day.

All other week days will be normal business hours, 8am – 5pm MST. We hope you have a wonderful Holiday season with family and friends! While we are happy to assist you with all of your client support needs, please be sure to forward all of your requests to support@boomtime.com.

Thanksgiving and Black Friday Holiday Hours 2017

November 22, 2017 rlittle permalink

Thanksgiving and Black Friday Holiday Hours 2017

We hope you have a wonderful Thanksgiving Holiday with family and friends! We just wanted you to know…
November 23rd, 2017 Thanksgiving Holiday boomtime will be closed.
November 24th Black Friday, while most of our company will be enjoying this day off, our support team is here to assist you from 8am-1pm Mountain Time.
You can reach us at 800-940-0402 during these hours
Have a wonderful holiday weekend and we will reopening Monday, November 27th, 2017 at 8am Mountain Time.

Tis’ The Season – Holiday Hours

December 21, 2015 Janell Loving permalink


Our customer service team will be available for phone support on Thursday, December 24th, from 8am – 12pm Mountain and via email support until 1pm Mountain. We will be closed on Friday December 25th.

We will also provide customer support on New Year’s Eve, from 8am – 12pm Mountain, and will be closed New Year’s Day, January 1st.

Wishing you and yours a joyous holiday season!

Team SpaBoom

The Balance of Communication

October 29, 2015 Kathy Watts permalink

Group of Multiethnic People Discussing About MarketingCommunication is at the heart of your business, and email marketing and social media are the best ways to communicate with your customers. They each offer effective ways of connecting with your customers when and where they want to hear from you. But, in marketing and communication, balance is key. Your customers don’t want to feel like they’re just one among many. And you don’t have time to create individualized communications all the time. So striking a balance between automated communications and those with a more personal touch is key to a successful marketing strategy.

Here are a few things to think about when designing a communication and marketing strategy:

Segment Your List

One of the most effective ways to make your email communications more personal is to segment your client list into smaller sub-categories. Instead of taking a “One size fits all” approach, create smaller subgroups and then tailor specific email campaigns to each specific group. You can do this in many different ways. Segment your list into groups such as VIP clients or those clients only interested in a specific group of services (such as facials or massage). You now have the flexibility to tailor your email communications to directly address the interests and needs of each group. These more targeted emails give your clients the feeling that you are speaking directly to them about things they have an interest in. And that helps establish and support the feeling of a relationship with your business.

Initiate Online Conversations

Technology has made it possible for you to interact with your clients online. So don’t use social media just to talk at your clients. Use it as a forum to start conversations with them. Ask them questions, look for feedback, and then be responsive to their replies. By using social media as a way to socially interact with your clients, you’re establishing a relationship with them that feels more real than an automated email. And that can lead to more loyal customers who spend more money.

Don’t Forget the Importance of Face to Face

In this day and age, it’s so easy to communicate with everyone online and never even think about interacting in person. But your business is built on face to face interactions. So don’t neglect the opportunities you have to connect with your clients in person. Creating good in-person interactions should be a key part of your marketing strategy. It’s the perfect time to build a relationship, get to know your clients, and really talk with them about their expectations and needs.

Striking the right balance between automated and personal communications can be a real challenge. But figuring out the right time and way to communicate with your clients will help streamline the planning of your marketing calendar. It will also translate into growth in your business.

The Holidays Are Coming – Are You Ready

October 16, 2015 Kathy Watts permalink

81912-The holidays don’t really start for another month or so. It feels like you still have plenty of time to plan them out and get ready. But the reality is that they will be here before you know it and now is the time to put your plan together. Here are three steps to take today to get ready for the holiday season.

Think about your holiday packages
The time to start putting together your packages for the holidays is not the day before Thanksgiving. It’s now! The perfect holiday packages offer good value and services that are attractive to the customer while also not putting your bottom line into the red. Take some time to look at what has been popular with your customers this year, as well as what sold well during the holiday season last year. Then put together packages that your clients will love and get them loaded and ready to go.

Plan out your holiday campaigns
Once you have your packages and specials created, it’s time to start planning out your holiday campaigns. Think about how to keep your clients engaged during the season, both through social media and email. Then put together your holiday promotions and get them scheduled to go out. Taking the time now to plan out and write your promotions means they’ll be better written and more engaging than if you wait until the last minute.

Consider your staffing needs
Demand for services tends to rise during the holiday season and into the new year. Your regular clients are coming in more frequently to get ready for holiday celebrations and demand is also going up due to higher gift certificate sales. So take some time to think about what your staffing needs will be like. Do you need to schedule more people or extend your hours on certain days to meet the increased demand for services? Does your staff need additional training in order to deliver the most popular services on a larger scale? Taking a look at last years numbers and then making some time now to work out what your holiday schedule will look like will make the holidays run much more smoothly.

The holidays will be here before you know it. Taking the time now to put together your packages and plan out your promotions will have you ahead of the game and give you a jump on the competition. And that translates into better sales, happier customers, and a smooth and easy holiday season for you.