Are you ready for the holidays?

September 22, 2022

Aroma,Sticks,With,Liquid,Scented,Water,In,Bottle,With,Burning

It’s September, and everyone is enjoying the beginning of autumn. We’re already seeing Halloween decorations in stores and enjoying pumpkin spice lattes and other fall treats. It feels like the holiday season is still so far off, but the time to plan and prepare is NOW. Here are some tips to save you time and help supercharge your holiday sales.

Plan your holiday promotional calendar and marketing

It’s always a good idea to be proactive in marketing. Take some time to look at sales over the past year and what did well during the previous holiday season. Consider what kind of promotions you want to run and when you want to run them. Map out what your marketing calendar will look like and how you will communicate with your clients and share your promotions. Having a plan in place makes it easy to promote your business throughout the holiday season.

Update your service descriptions

Updating your service descriptions is something you should be doing regularly, but it’s a good idea to make sure your menu is up to date before the holiday season starts. Take some time to review your menu. Are all the services you offer listed? Are there services you no longer offer that should be removed? Is your pricing up to date? Take some time to update your service menu descriptions to accurately describe the service, grab attention, and inspire your shoppers. It is also a great opportunity to create some new packages for the holiday season.

Update your instant gift certificate designs

spaboom has hundreds of gift certificate designs available, and we release new designs all the time. Reach out to our support team to be added to the list to be notified when new designs are available. Our team is here to help you update your library of gift certificate designs, so your clients can always find the perfect design for the holiday season. We can even create custom designs for you or teach you how to create and add your own designs.

The spaboom team is here to help you promote your business and any new products, services, or events you want to feature this holiday season. We are committed to helping you get the most out of your account and look forward to sharing more details about our services, showcasing how-to videos, and offering tips and tricks for marketing your business. Please reach out with any questions or concerns.

We are here to support you!

Call us at 800.940.0458 or email support@spaboom.com

Communication is Key

August 15, 2022

Communication is at the heart of your business. With so many opportunities for personal interactions during spa visits or treatments, it can be challenging to know how best to communicate with your customers when you’re not interacting with them face-to-face. Email marketing and social media are the best ways to communicate with your customers. Each of these effectively connects with your customers when and where they want to hear from you. But, in marketing and communication, balance is key. Your customers don’t want to feel like they’re just one among many. And you don’t have time to create communications that are specific to each of your customers every time. But striking a balance between automated communications and those with a more personal touch is key to a successful marketing strategy.

Here are a few things to think about when designing a communication and marketing strategy:

Segment Your List

One of the most effective ways to make your email communications more personal is to segment your client list. Instead of taking a “One size fits all” approach, create smaller subgroups and tailor specific email campaigns to each group. You can do this in many different ways. Segment your list into groups such as VIP clients or only those clients interested in a specific category of services (such as facials or massage). You now have the flexibility to tailor your email communications to address the interests and needs of each group directly. These more targeted emails give your clients the feeling that you are speaking directly to them about things they find interesting and help nurture their relationship with your business.

Initiate Online Conversations

Technology has made it possible for you to interact with your clients online. So don’t use social media just to talk at your clients. Use it as a forum to start conversations with them. Ask them questions, look for feedback, and respond to their replies. By using social media as a way to interact with your clients socially, you’re establishing a relationship with them that feels more real than an automated email. And that can lead to more loyal customers who spend more money.

Don’t Forget the Importance of Face to Face

Nowadays, it’s so easy to communicate with everyone online and forget the importance of interacting with them in person. But your business is built on face-to-face interactions. Don’t neglect the opportunities you have to connect with your clients when they visit for a treatment or to purchase a product or service. Prioritizing great in-person interactions should be a key part of your marketing strategy. It’s the perfect time to build a relationship, get to know your clients, and learn about their expectations and needs.

Figuring out the right time and place to communicate with your clients helps you streamline the planning of your marketing calendar. Striking the right balance is key and directly translates into growth in your business.

The spaboom team is here to help you promote your business and any new products, services, or events you want to feature. That includes helping you with email campaigns and social media posts. Our team can help you set up and schedule email campaigns and create social media posts that drive interest.

We are committed to helping you get the most out of your account and look forward to sharing more details about our services, showcasing how-to videos, and offering tips and tricks for marketing your business. Please reach out with any questions or concerns.

We are here to support you!

Call us at 800.940.0458 or email support@spaboom.com

Planning Great Promotions

July 18, 2022

Planning out your marketing year means less stress and more creative energy for promotions. Here are some tips to help make your promo planning easy.

Have an overall plan

When we’re talking about a promotional plan, we’re talking about looking at the big picture. Your promotional plan or schedule should be for the next three to six months at a minimum. This provides a good timeline to understand what promotions you want to run, how many, and when. It helps provide a good consistent base that helps keep you top of mind with your customers.

Utilize different types of promos

You should never just run the same promo over and over all year. Promotions give you the opportunity to showcase what you’re great at, but also introduce services and products that your clients may not know about. Let’s talk about the three main types of promos you can run through your spaboom account:

Buy one, Get one (BOGO)

This is a fun promo for the customer because they get something extra that they can either keep for themselves or gift to someone else. It could be an additional service or a product, depending on what you want to promote. And you can also tier BOGOs to offer more than one freebee: Purchase $100, Get $10, Purchase $200, Get $20, etc. The benefit of running a BOGO is that it often creates 2 visits out of one purchase. Get creative and come up with interesting offerings for the Get One section of the promo. Something like, purchase $200 and get a free haircut. Or, purchase $100 and get a free product. A good time to run a BOGO is when you know you’re going to have an influx of gift purchases, such as during the holidays. Or run one during your anniversary month to celebrate your business’s birthday.

Percentage discount

Everyone loves a discount. They make your customers feel like they’re saving money on things they already do and can help drive additional sales on services that a customer may want to try out but at a discounted price. You don’t want to run a discount all the time because it can devalue your services and overall brand if it is always available, but these types of discounts are great to run a few times a year. Discount promos discount all services universally across your menu by whatever percentage you offer. Take a look at the average ticket prices of your more popular services and products as well as discounts you have offered in the past. This will help you determine when it makes sense to offer a discount and how much the discount should be. We generally recommend running a deeper discount for a shorter timeframe or a smaller discount for a slightly longer timeframe.

Featured services

We believe you should be promoting something at your business all the time. It’s why you often see featured services included in our monthly promo messaging. But having a featured service does not mean you need to have a discounted price or create something new. Utilize your featured services to draw attention to services at your business that may not get as much attention or feature a shorter version of a popular service to help introduce people to your offerings. You can even stack featured services to feature more than one service. Pro tip: Don’t use featured services to feature your best seller. Featured services give people an opportunity to learn about the different services you offer that they may not be familiar with and that can help increase interest.

Build in flexibility

Just because you have a plan doesn’t mean it needs to be set in stone. Your promo calendar should be specific enough that you know the types of promos you want to run every month. But you shouldn’t create all the verbiage in advance. Let the landscape of what is going on in the world, in your community, and with your customers drive that messaging closer to the time it runs. Keeping the messaging fluid and your audience engaged is the best way to promote your business in a way that shows you are part of the community.

Need ideas or help setting up your next promos? The spaboom team is here to help you get them set up on your website.

We are here to support you!

Call us at 800.940.0458 or email support@spaboom.com

It’s time for a little spaboom maintenance

June 16, 2022

Looking and feeling your very best takes a bit of maintenance. The same is true for your business. Here are some things to consider to keep your website, service offerings, and marketing up to date.

Is your service menu up to date?

You want to ensure your clients can book the services they want and can see everything you have to offer. Now is the perfect time to take a look at your services menu and give it a refresh. If there are services you no longer offer or want to discontinue, remove them. Add any services or specials that have become permanent offerings to the menu so your clients can see they are available and book them. It’s also a great time to update pricing.

Have you added or changed your product line offerings?

You want your clients to know your favorite product line(s) and why you feature them. Take this opportunity to update your product offerings and even send your clients an email sharing why you love these products. People love to hear what products you recommend and why you use them. You’re the experts, and your opinion matters.

Are you communicating with your clients where they are most comfortable?

People look for news from you in different places. Some prefer the website, others want to receive news via email, and others prefer social media. Be sure you’re reaching out to them on their favorite platform. Our integrated marketing suite makes it easy to reach out to your clients across multiple platforms, so they always know what’s going on.

"I love the gift cards. There are a lot to choose from, and I can create new ones, or better yet, Laura will design custom ones for me.”

Sue Rosso - SPA BenMarNicos

Are your instant gift certificate designs up to date?

spaboom has hundreds of gift certificate designs available, and we release new designs all the time. But many of our clients don’t know where to find new designs or how to add them to their instant gift certificate page. Reach out to us for help with updating your library of gift certificate designs, so your clients can always find the perfect design for any occasion. We can even create custom designs for you.

The spaboom team is here to help you promote your business and any new products, services, or events you want to feature. We are committed to helping you get the most out of your account and look forward to sharing more details about our services, showcasing how-to videos, and offering tips and tricks for marketing your business. Please reach out with any questions or concerns.

We are here to support you!

Call us at 800.940.0458 or email support@spaboom.com

Service Menu Descriptions That Reach Out and Grab Attention

January 7, 2021

One great way to deliver more punch with your service menu is to craft your descriptions to garner attention. And by attention, we mean your website visitors, of course, but we also mean search engines. All of the content on your website matters, and can help you be seen online.

For example, if you offer up a signature 90 minute massage using essential oils, and the techniques employed are a blend of Swedish and Deep Tissue, along with a complementary de-puffing eye mask to provide the finishing touch to an hour and a half of pure bliss, then you need to share that in your description.

For example: Elementals Spa Signature 90 Minute Bliss Massage.

Abandon yourself to our famous blended modality massage using essential oils. Our talented therapists banish tension, invigorate your spirit, and transform you into your better self! Special relaxing and de-puffing eye mask tops the treatment and leaves you refreshed and relaxed!

Including rich descriptions that also contain key information about your services will pique the interest of your clients and broaden your appeal from a search engine standpoint. Not only will search engines like that you have interesting, relevant descriptions in place, they’ll give you credit for updating your website content.

Review your service menu and ask yourself why each item is special, because they all are unique in some way. Then take a moment to rework the descriptions. Performing this exercise will rejuvenate your perspective on the amazing services you offer which will also translate to more enthusiasm as you describe to phone or walk-in clients the various offerings you’ve worked so hard to create.

Focus on sharing what makes your treatments unique.

December Holiday Hours 2020

December 21, 2020

We will be closed Thursday, December 24th in observance of Christmas.

Phone support will not be available on those days.

We’ll resume normal business hours 8am-5pm MST on Monday, December 28th.

New Year’s Hours 2020

We will be closed Friday, January 1st, 2021 in observance of New Year’s Day.

Phone support will not be available throughout the day.

We will resume normal business hours Monday, January 4th, 2021.

Resourcefulness – A Success Secret

December 2, 2020

Resourcefulness is the ability to find quick and innovative ways to overcome challenges. This year has given us all a crash course in learning to be resilient and resourceful. As a small business owner, finding creative ways to meet the needs of your business, your staff, and your clients is a necessity, but also the number one way to promote growth and success for your business. Being resourceful in all of your business decisions and practices will lead to better, more streamlined processes, allowing you to save time and money and helping strengthen your business to survive hard times.

Here are a few key components that resourceful owners use to promote growth and stay in touch with their business needs.

Be Open to Change

First and foremost, you need to be open to change. Having an open mind and being open to new and innovative ways of thinking about a routine process or situation is what will make a better solution possible. Cultivating the idea that a better solution is out there can make it much easier to go out there and make the changes that you need in order to run a more streamlined business.

Analyze – And be realistic

Next up, you need to be able to objectively assess the situations or processes of your business in order to determine where a change needs to be made. The first step in thinking outside the box is to determine what you want to change and what you have to work with. Developing a detailed objective list and then pairing resources that you have to make the change a reality creates a roadmap for easy execution.

Optimize What You Have – Be creative

This is where thinking outside the box really comes into play. Coming up with solutions for doing more with less in a stream-lined way could be as simple as asking, “if we didn’t have this resource or process, how would we get along without it?” Maybe a system you already have in place can be expanded or adapted to handle other processes. Or maybe a shuffling of duties, or scheduled tasks, could lead to a more eloquent solution.

Stay Focused

Finally, when you decide to implement change, be sure to stay focused. You can’t change or improve everything all at once, so be purposeful when selecting and implementing changes. Focusing time and effort on the change and following it through to the end can mean the difference between the intended outcome or having to return to the drawing board.

As a small business owner, you are in the unique position of being flexible enough to make improvements regularly and to implement them quickly. Doing more with less because you have created an innovative and clever solution is a savvy and smart way to continually develop your business strategy and to strengthen your business during tough times.

How to Set Up a BOGO Event

November 24, 2020

Help Topics

MANAGING GIFT CERTIFICATES AND PROMOTIONS

Back to Topics

How to Set Up a BOGO Event

Our BOGO discount promo allows you to get creative with your discounts and encourage your customers to make larger purchases.

These simple steps will show you everything you need to know to set up a featured service promo:

Log into your spaboom account
Go to the Marketing tab
Select Add Event
Fill in an eye catching Headline
Add a Narrative describing your promo, but don't worry about pricing details yet. We will add them in step 10
Set the Start Date and End Date Your discount will be available for purchase on the start date and will no longer be available after the end date. If you’re having a weekend sale, for example, you could set the start date for the upcoming Friday and the end date for that Sunday.
For the special type, select “Buy One, Get One” from the drop-down menu.
In the Offer field, select "Create New Offer" or use an offer previously set up.
If you have connected a Facebook or Twitter account to spaboom, you will have the option to send to social media. Fill that out as desired
Click Save

Add Events Offer

If you opted to create a new offer, you will now be taken to the "Add Events Offer" page. An offer is a bonus gift certificate that is sent to the purchaser when the threshold is met. Follow these instructions to complete this step:

Name your offer so its value is clear. e.g. "Bonus $25"
Set the expiration. This defines when the promotional value expires. A typical expiration is 90 days from purchase date.
Pick a design that you like for the offer.
The For field appears on the gift certificate and informs its recipient of its value. e.g. "$25"
Write a Message that expresses a simple sentiment. e.g. "Thank you for your purchase" or "Happy Holidays"
Include any GC Terms you feel are appropriate. e.g. "Not valide with any other offer"
Click Save

Still have questions?

How to Set Up a Percentage Discount Event

November 23, 2020

Help Topics

MANAGING GIFT CERTIFICATES AND PROMOTIONS

Back to Topics

How to Set Up a Percentage Discount Event

Our percentage discount promo type allows you to easily boost your sales during special events or holiday seasons.

These simple steps will show you everything you need to know to set up a featured service promo:

Log into your spaboom account
Go to the Marketing tab
Select Add Event
Fill in an eye catching Headline
Add a Narrative describing your promo, but don't worry about pricing details yet. We will add them in step 10
Set the Start Date and End Date Your discount will be available for purchase on the start date and will no longer be available after the end date. If you’re having a weekend sale, for example, you could set the start date for the upcoming Friday and the end date for that Sunday.
The GC category can be set to All Occasions or to another fitting category
The Special type will already be set to "Percentage Discount" by default
For the special type, select “Percentage Discount” from the drop-down menu.
Fill in the Discount field with the percentage amount that you want to be applied to all of your services and/or online gift certificates.
If you have connected a Facebook or Twitter account to spaboom, you will have the option to send to social media. Fill that out as desired
Click Save, and you are done