SpaBoom

Social Media Marketing and Websites for spas, salons and massage therapists

  • It’s time for a little spaboom maintenance

    June 16, 2022
    spaboom maintenence

    Looking and feeling your very best takes a bit of maintenance. The same is true for your business. Here are some things to consider to keep your website, service offerings, and marketing up to date.

    Is your service menu up to date?

    You want to ensure your clients can book the services they want and can see everything you have to offer. Now is the perfect time to take a look at your services menu and give it a refresh. If there are services you no longer offer or want to discontinue, remove them. Add any services or specials that have become permanent offerings to the menu so your clients can see they are available and book them. It’s also a great time to update pricing.

    Have you added or changed your product line offerings?

    You want your clients to know your favorite product line(s) and why you feature them. Take this opportunity to update your product offerings and even send your clients an email sharing why you love these products. People love to hear what products you recommend and why you use them. You’re the experts, and your opinion matters.

    Are you communicating with your clients where they are most comfortable?

    People look for news from you in different places. Some prefer the website, others want to receive news via email, and others prefer social media. Be sure you’re reaching out to them on their favorite platform. Our integrated marketing suite makes it easy to reach out to your clients across multiple platforms, so they always know what’s going on.

    "I love the gift cards. There are a lot to choose from, and I can create new ones, or better yet, Laura will design custom ones for me.”

    Sue Rosso - SPA BenMarNicos

    Are your instant gift certificate designs up to date?

    spaboom has hundreds of gift certificate designs available, and we release new designs all the time. But many of our clients don’t know where to find new designs or how to add them to their instant gift certificate page. Reach out to us for help with updating your library of gift certificate designs, so your clients can always find the perfect design for any occasion. We can even create custom designs for you.

    The spaboom team is here to help you promote your business and any new products, services, or events you want to feature. We are committed to helping you get the most out of your account and look forward to sharing more details about our services, showcasing how-to videos, and offering tips and tricks for marketing your business. Please reach out with any questions or concerns.

    We are here to support you!

    Call us at 800.940.0458 or email support@spaboom.com

    Service Menu Descriptions That Reach Out and Grab Attention

    January 7, 2021

    One great way to deliver more punch with your service menu is to craft your descriptions to garner attention. And by attention, we mean your website visitors, of course, but we also mean search engines. All of the content on your website matters, and can help you be seen online.

    For example, if you offer up a signature 90 minute massage using essential oils, and the techniques employed are a blend of Swedish and Deep Tissue, along with a complementary de-puffing eye mask to provide the finishing touch to an hour and a half of pure bliss, then you need to share that in your description.

    face massage

    For example: Elementals Spa Signature 90 Minute Bliss Massage.

    Abandon yourself to our famous blended modality massage using essential oils. Our talented therapists banish tension, invigorate your spirit, and transform you into your better self! Special relaxing and de-puffing eye mask tops the treatment and leaves you refreshed and relaxed!

    Including rich descriptions that also contain key information about your services will pique the interest of your clients and broaden your appeal from a search engine standpoint. Not only will search engines like that you have interesting, relevant descriptions in place, they’ll give you credit for updating your website content.

    Review your service menu and ask yourself why each item is special, because they all are unique in some way. Then take a moment to rework the descriptions. Performing this exercise will rejuvenate your perspective on the amazing services you offer which will also translate to more enthusiasm as you describe to phone or walk-in clients the various offerings you’ve worked so hard to create.

    Focus on sharing what makes your treatments unique.

    December Holiday Hours 2020

    December 21, 2020

    We will be closed Thursday, December 24th in observance of Christmas.

    Phone support will not be available on those days.

    We’ll resume normal business hours 8am-5pm MST on Monday, December 28th.

    New Year’s Hours 2020

    We will be closed Friday, January 1st, 2021 in observance of New Year’s Day.

    Phone support will not be available throughout the day.

    We will resume normal business hours Monday, January 4th, 2021.

    Resourcefulness – A Success Secret

    December 2, 2020
    spa owner

    Resourcefulness is the ability to find quick and innovative ways to overcome challenges. This year has given us all a crash course in learning to be resilient and resourceful. As a small business owner, finding creative ways to meet the needs of your business, your staff, and your clients is a necessity, but also the number one way to promote growth and success for your business. Being resourceful in all of your business decisions and practices will lead to better, more streamlined processes, allowing you to save time and money and helping strengthen your business to survive hard times.

    Here are a few key components that resourceful owners use to promote growth and stay in touch with their business needs.

    Be Open to Change

    First and foremost, you need to be open to change. Having an open mind and being open to new and innovative ways of thinking about a routine process or situation is what will make a better solution possible. Cultivating the idea that a better solution is out there can make it much easier to go out there and make the changes that you need in order to run a more streamlined business.

    salon owner

    Analyze – And be realistic

    Next up, you need to be able to objectively assess the situations or processes of your business in order to determine where a change needs to be made. The first step in thinking outside the box is to determine what you want to change and what you have to work with. Developing a detailed objective list and then pairing resources that you have to make the change a reality creates a roadmap for easy execution.

    Optimize What You Have – Be creative

    This is where thinking outside the box really comes into play. Coming up with solutions for doing more with less in a stream-lined way could be as simple as asking, “if we didn’t have this resource or process, how would we get along without it?” Maybe a system you already have in place can be expanded or adapted to handle other processes. Or maybe a shuffling of duties, or scheduled tasks, could lead to a more eloquent solution.

    spa owner

    Stay Focused

    Finally, when you decide to implement change, be sure to stay focused. You can’t change or improve everything all at once, so be purposeful when selecting and implementing changes. Focusing time and effort on the change and following it through to the end can mean the difference between the intended outcome or having to return to the drawing board.

    As a small business owner, you are in the unique position of being flexible enough to make improvements regularly and to implement them quickly. Doing more with less because you have created an innovative and clever solution is a savvy and smart way to continually develop your business strategy and to strengthen your business during tough times.

    How to Set Up a BOGO Event

    November 24, 2020

    Help Topics

    MANAGING GIFT CERTIFICATES AND PROMOTIONS

    Back to Topics

    How to Set Up a BOGO Event

    Our BOGO discount promo allows you to get creative with your discounts and encourage your customers to make larger purchases.

    These simple steps will show you everything you need to know to set up a featured service promo:

    1. Log into your spaboom account
    2. Go to the Marketing tab
    3. Select Add Event
    4. Fill in an eye catching Headline
    5. Add a Narrative describing your promo, but don't worry about pricing details yet. We will add them in step 10
    6. Set the Start Date and End Date Your discount will be available for purchase on the start date and will no longer be available after the end date. If you’re having a weekend sale, for example, you could set the start date for the upcoming Friday and the end date for that Sunday.
    7. For the special type, select “Buy One, Get One” from the drop-down menu.
    8. In the Offer field, select "Create New Offer" or use an offer previously set up.
    9. If you have connected a Facebook or Twitter account to spaboom, you will have the option to send to social media. Fill that out as desired
    10. Click Save

    Add Events Offer

    If you opted to create a new offer, you will now be taken to the "Add Events Offer" page. An offer is a bonus gift certificate that is sent to the purchaser when the threshold is met. Follow these instructions to complete this step:

    1. Name your offer so its value is clear. e.g. "Bonus $25"
    2. Set the expiration. This defines when the promotional value expires. A typical expiration is 90 days from purchase date.
    3. Pick a design that you like for the offer.
    4. The For field appears on the gift certificate and informs its recipient of its value. e.g. "$25"
    5. Write a Message that expresses a simple sentiment. e.g. "Thank you for your purchase" or "Happy Holidays"
    6. Include any GC Terms you feel are appropriate. e.g. "Not valide with any other offer"
    7. Click Save

    Still have questions?

    CONTACT US

    How to Set Up a Percentage Discount Event

    November 23, 2020

    Help Topics

    MANAGING GIFT CERTIFICATES AND PROMOTIONS

    Back to Topics

    How to Set Up a Percentage Discount Event

    Our percentage discount promo type allows you to easily boost your sales during special events or holiday seasons.

    These simple steps will show you everything you need to know to set up a featured service promo:

    1. Log into your spaboom account
    2. Go to the Marketing tab
    3. Select Add Event
    4. Fill in an eye catching Headline
    5. Add a Narrative describing your promo, but don't worry about pricing details yet. We will add them in step 10
    6. Set the Start Date and End Date Your discount will be available for purchase on the start date and will no longer be available after the end date. If you’re having a weekend sale, for example, you could set the start date for the upcoming Friday and the end date for that Sunday.
    7. The GC category can be set to All Occasions or to another fitting category
    8. The Special type will already be set to "Percentage Discount" by default
    9. For the special type, select “Percentage Discount” from the drop-down menu.
    10. Fill in the Discount field with the percentage amount that you want to be applied to all of your services and/or online gift certificates.
    11. If you have connected a Facebook or Twitter account to spaboom, you will have the option to send to social media. Fill that out as desired
    12. Click Save, and you are done

    Still have questions?

    CONTACT US

    How to Set Up a Featured Service Event

    November 5, 2020

    Help Topics

    MANAGING GIFT CERTIFICATES AND PROMOTIONS

    Back to Topics

    How to Set Up a Featured Service Event

    Our featured services promo type allows you to highlight one or more services, and optionally discount them to optimize your gift certificate performance.

    These simple steps will show you everything you need to know to set up a featured service promo:

    1. Log into your spaboom account
    2. Go to the Marketing tab
    3. Select Add Event
    4. Fill in an eye catching Headline
    5. Add a Narrative describing your promo, but don't worry about pricing details yet. We will add them in step 10
    6. Set the Start Date and End Date Your discount will be available for purchase on the start date and will no longer be available after the end date. If you want a month-long event, for example, you can set the start date to the 1st and the end date to the last day of the month
    7. The GC category can be set to All Occasions or to another fitting category
    8. The Special type will already be set to "Featured Services" by default
    9. Select a service from the dropdown and then optionally you can give it a discounted price
    10. The Offer Description will automatically populate as soon as you click into the description field, but it can be adjusted if you'd like
    11. Repeat this step for additional services you'd like to feature. You can have up to five services in an event
    12. If you have connected a Facebook or Twitter account to spaboom, you will have the option to send to social media. Fill that out as desired
    13. Click Save, and you're done

    Still have questions?

    CONTACT US

    spaboom
    (800) 940-0458
    info@spaboom.com

    Mailing Address
    PO BOX 35160
    Albuquerque, NM 87176

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