SpaBoom's Blog

SpaBoom Thanksgiving Holiday Hours 2014

November 21st, 2014 • Posted by Janell Loving • Permalink

SpaBoom will be closed on Thanksgiving. Our customer service technicians will be available on Black Friday, November 28th from 8am - 3pm MST.

Wishing Everyone a Happy Thanksgiving!

Team SpaBoom


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3 ways to sell more instant gift certificates this holiday season

November 20th, 2014 • Posted by Stephany Toman • Permalink

The holiday marketing clock is ticking, and what you do now will help ensure you sell the most instant gift certificates possible.

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Now is the time to get the word out about offering instant gift certificates for your services. Create incentives for purchasing, and emphasize availability and ease of purchase in time to grab the Black Friday/Cyber Monday shoppers. Let them know they can enjoy themselves in front of a crackling fire while everyone else is out fighting crowds, cold and general hostility in their pursuit of gift deals.

Make sure specials, packages and links to buy are available where shoppers are

This is when you update your website, add links and options to purchase on your social media platforms as well as any email correspondence you generate. And you need to generate email correspondence to let people know about how easy it is to buy instant gift certificates from any number of online locations - tell them, give them links, then let them do their buying thing.

Create instore displays and gift sets to promote and support your online message

Gift sets are all great ways to incorporate gift certificates, and can help increase overall value and sales. Creating several for the holidays will bump the perceived value of the gifts you're promoting and provide a nice tangible giveaway to boot.

This is not rocket science, but time is of the essence. So get focused, update your website, your social media, and put together some fun displays that promote your holiday packages.

Happy holiday prep!


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Who is your holiday marketing audience, anyway?

November 13th, 2014 • Posted by Stephany Toman • Permalink

Just who are you targeting when you amp up your holiday marketing efforts? Friends. Loved ones. Teachers. Co-workers. Caregivers. Mechanics. Postal workers. Butchers. Bakers. And, last but certainly not least, men. (Who may or may not fall into any of the catergories already listed!)

You get my point. Potential giftees span the spectrum. What does this mean to you? Keep that in mind when you craft your holiday packages. How?

Several ways come to mind.  One involves price points. Offering several price points for packages means gift givers will have the right choice for the recipient. We've discussed, many times, how having three great packages at different price points means you'll most likely sell a majority in the middle, and, occasionally, for 'special' occasions, you'll sell at the top end, too. For this holiday purpose, and given the wide number of potential recipients, a variety of options means you'll be filling a need for gifts small and more generous.

Another tactic would be creating packages for a target group, say teachers, for example. Having cleverly named packages that are variations on your core service offerings (and which require no extra special products or preparation to speak of), that play on the school/teacher idea will make gift recipients feel special and appreciated.

Creating gift certifcates around the potential recipient groups makes sense, too, and requires no additional services setup. Creating gift certificates for any number of specific themes/recipients is a simple task for a graphics person, and will add to your inventory of choices during prime gift giving times.

And let's not forget the men.

Recent stats have shown that men comprise almost 1/3 of spa goers these days. 1/3. That's a pretty significant number. And that percentage isn't all seeking men-only establishments, though those have certainly created a lucrative niche for themselves in recent years and have grown at astonishing rates because of their focus on creating intensely male-centric environments for their clientele.

But your focus doesn't need to be that narrow to capture some of the male audience. What you need is to market to both them and the ones who spend time with/gift them. Things that men prefer tend to the simple - a service menu with ten facials may well confuse, certainly the novice spa-goer, but one with 2 or 3 services designed specifically with the male client in mind will appeal.  And when it comes to naming male-focused services? Descriptive and traditionally masculine seems to do the job. 

As you prepare for what is predicted to be a strong holiday season from a retail standpoint, be sure to consider your audience - all of it - and spend the time to create a few special offers or to tailor your gift certificates to reach the special giftees. The effort will be worth it.

 

 


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