April 16th, 2014 • Posted by Kathy Watts • Permalink
If you are serious about building a good email list full of good prospects, then you want a double opt-in email list. But what is a double opt-in list and why is it so important?
A double opt-in email list is one in which your email subscribers are asked to confirm twice that they want to receive email communications from you. The first confirmation is when they submit their request to subscribe to your list, either by filling out a card at your front desk or signing up on your website. The second confirmation is via clicking on a link in an email they receive, confirming their sign-up. Double Opt-In is the gold standard of good clean email marketing lists. All SpaBoom accounts and websites come with email marketing featuring double opt-in, to ensure you build and maintain the most effective email list possible.
By asking your clients to double opt-in, you ensure that the person who signed up for your email marketing actually wants to subscribe. Otherwise, anyone could enter anyone else’s email address. By making them confirm again via an email link, you are ensuring that the quality of your email list is high, and that those receiving your emails actually want to receive your communications and will read them. A subscriber who is engaged from the beginning is one who will remain engaged and continue to read your email marketing communications.
But double opt-in has a few other benefits as well. It ensures that the emails on your list are valid emails and are current. If someone uses an email that is not valid, it will never be confirmed and will never receive any of your marketing. This helps make sure that your email list is only contains valid email addresses of those who want to receive your communications. Double opt-in also reduces spam complaints, and too many of those could lead to a ban of your domain name on more popular ISPs.
Your SpaBoom account makes it so easy to maintain your email list, by handling the second opt-in for you automatically. Once your subscriber has signed up for email, either by using the signup field on your website, or by being manually entered into the system by you, the second confirmation email is automatically generated and sent to them.
What happens if they don’t confirm?
Until they click that link and complete the second opt-in, they remain off your email list and will not receive email communications from you. If you look at their client record, you will see a red note that says, “Waiting for reply from confirmation email.” There is also a link that allows you to resend the confirmation email, in case they missed it the first time around.
Is there any incentive I can offer to get them to complete the confirmation?
Yes! You can create a sign-up promo offer in SpaBoom that automatically sends them a gift certificate for a free gift or percentage off a service once they click the confirmation link in their email. But it is also a good idea to let your clients know that they need to keep an eye out for that confirmation email, and encourage them to click that link to complete their signup and receive their free gift.
A double opt-in system helps to ensure that you build and maintain the cleanest and most effective email list for your business. While it is one extra step for your clients, it will pay off with happier clients who look forward to receiving your email communications and never feel like you are contacting them without their permission.
Need help with your sign-up promo or have additional questions about double opt-in email? Give our team a call. We’re happy to help out and answer any questions you have.
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April 11th, 2014 • Posted by Stephany Toman • Permalink
Joy of Spa News: The Many Faces of Motherhood, our Mother's Day 2014 edition, is ready to fly. As always, we encourage your tailoring the introduction to your liking.
Mothers, by their very nature, support and nurture others. Reminding them to take the time for self care, preserving their individuality, and embracing modern technology to help simplify the day-to-day is what this edition of Joy of Spa News is all about. Happy Mother's Day! Team Joy
Our Mother's Day edition of Joy of Spa News encourages mothers to find the time for consistent self care, for preserving their sense of individuality and well being, and to take full advantage of the miracle of modern technology as they manage the myriad of details each day presents. This edition will launch over a three day period, April 19th-21st, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)
Note: The articles that accompany this edition of the Joy of Spa News will appear magically in your test email, and in the real deal come April 19th.
Creating specials to accompany this edition of the Joy of Spa News will make it a no-brainer for your readers to respond immediately to the theme - rejuvenating, revitalizing and nurturing treatments - and enjoy your services! Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa. (As always, give us a call if you need help turning on the Joy!)
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April 10th, 2014 • Posted by Stephany Toman • Permalink
Charity feels good because it serves a need to help others while sharing our abundance. Just the process of reaching out and sharing nets another benefit as well - it connects us to our community and anchors us in very positive ways to an effort much larger than our own.
Connecting to community with your small business by providing services to a select group of community members can accomplish numerous ends, including securing your spa, salon, massage therapy or esthetician practice a very positive position within the local consciousness.
Benefits of providing pro bono services to a great cause:
Helping the charity you've chosen provide their members with much needed help.
You feel proud of sharing the benefits of the hard work you've done which means caring sharing is now possible.
Your staff feels increasingly connected to their community - a benefit that can engender loyalty, respect and support for your business as a result.
Your community feels that you're giving back. They support you, you support their causes - it's a beautiful circle where everyone wins.
What types of services would your local charities value?
Hair styling - Many shelters are helping their guests regain footing, literally and figuratively. Part of the rebuilding process means helping people feel good about themselves, wherever and whenever they find themselves.
Massage therapy - Finding anyone in the world who doesn't need a soothing, rejuvenating and healthy massage would be nearly impossible. Providing such beneficial therapy to the less fortunate, the hospitalized, those working to re-establish a foundation in the community - helps to fortify and rebalance while allowing moments to safely enjoy the healing power of human touch.
Spa services of any type - Manis or pedis, makeovers, facials - all of these feel good and help to encourage a strong sense of self. Who doesn't feel better with pretty fingers and toes, or skin that feels silky and glows after a lovely exfoliation and hydrating lotion?
You know what you do. You've worked hard to define your business, and to grow it and survive in spite of stormy economic weather during the last few years. Take a little time to contemplate where your services might fit into an established charity's needs and get connected. It's easier than you think, and once you have a starting point/event, you may be pleasantly surprised at how supportive your staff will be. After all, the need for connection is fundamental to humans. Being part of that in a workplace might just encourage staff to reach out in other ways in their private lives to help where they can.
It's a beautiful circle where everyone benefits.
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