March 3rd, 2014 • Posted by Kathy Watts • Permalink
Your website is your store-front online. A place for your clients to check out your latest offerings, give you a call, and even make appointments right from the site. Our dynamic websites do so much for you everyday to make it easy to promote your business online, leaving you free to focus on running your business. But what exactly is a dynamic website and what makes it so special? Let’s take a look at some of the benefits of having a SpaBoom Dynamic Website.
The Beauty of Dynamic
A Dynamic website is one that is always changing and updating, offering your clients the most up to date information and offerings in real time. Using our powerful marketing engine, your website is automatically updated with your current promotions, features, and specials. No more worrying that you didn’t have time to change your specials once Valentine’s Day was over. Your dynamic website already made the necessary updates to feature your newest specials and active offers.
Making Changes to Your Website is Easy
Gone are the days when you needed to contact your web designer and wait for them to make the changes to your site. Your dynamic website is simple for you to edit and changes are seen immediately, the moment you make them in SpaBoom. You can easily change the content or swap out photos at the click of a button with no need to learn fancy coding. If you can edit a Word document, you can easily edit your website.
Changing Your Service Menu is Simple
Whether you are expanding your Service Menu to include new treatments, or need to remove the holiday packages until next year, SpaBoom makes it easy to do. Create a new service and it is instantly seen on your site. Hide an old package and it automatically disappears until you need it again. No more worrying that your clients might see something you no longer offer or are missing out on a new service that they can’t see online. On your dynamic website, your service menu is always up to date.
Search Engine Optimization is Built In
You hear about it a lot and about how important it is for your website and the Google ranking for your business. But you’re not sure quite what it is. Well, no problem, because your dynamic website is built from the ground up with SEO in mind. Your dynamic website is already taking care of it for you without you even having to think about it. From the way it targets your keywords, features current and updated content, and even lists you on Google Places, your website is taking full advantage of SEO and helping you build an even stronger online presence.
Your Website Looks Good on Mobile Devices
These days, people spend more time on their mobile devices, such as smart phones and tablets, than they do on their computers. So you want to make sure your website looks just as good and is just as user friendly on a mobile device as it is on a computer. No problem! Our Dynamic Website is automatically optimized to look and work great on mobile, allowing your clients to do everything from check out your service menu and specials to call you directly from your website or even make an online appointment.
Having a dynamic website sets you up for success from the very beginning. It’s an effective and powerful tool that allows you to communicate effectively with your clients, create a successful online presence, and focus on growing your business rather than worrying about your website.
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February 20th, 2014 • Posted by Stephany Toman • Permalink
Joy of Spa News: Looking Forward, now ready for you to customize, is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows:
As Winter's darkness begins to lift a tad, it's time to focus on preparing the spirit, the body and the heart for warmer days to come. We've included tips for the bride-to-be, gifting ideas, treatments sure to enliven and rejuvenate, and great foods to enjoy that nourish and energize. Happy (almost) Spring, everyone! Team Joy
Our early Spring edition of Joy of Spa News offers up helpful sanity tips for the bride-to-be, provides helpful gifting ideas, discusses great modalities for preparing the body and spirit for the warmer weather to come, gives yummy food ideas and thoughts on nourishing our spirits as we emerge from deep Winter. This edition will launch over a three day period, February 23rd-25th, unless you've opted to change the date it goes out. Be sure to make any changes prior to that date! (And be sure to send yourself a test email after making any edits, and remember that Events that encompass the date on which your email is sent will be included in the email as well.)
Note: The articles that accompany this edition of the Joy of Spa News will appear magically in your test email, and in the real deal come February 23rd.
Creating specials to accompany this edition of the Joy of Spa News will make it a no-brainer for your readers to respond immediately to the theme - experiences vs just stuff - and enjoy your services! Remember, the Joy of Spa News is branded with your spa's logo and when your client clicks to read more, the website is branded with your logo, too! Not yet signed up to send a beautiful, branded newsletter to your clients on a regular basis? Now is your time to get onboard! Go to Setup, Basics to put Joy of Spa to work for your spa. (As always, give us a call if you need help turning on the Joy!)
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February 19th, 2014 • Posted by Stephany Toman • Permalink
Making people look and feel terrific is an art form that you have perfected. Our hats go off to everyone who chooses to spend their energies making the world feel better and simply shine with gorgeousness!
Engendering loyalty in your clients takes effort, as you well know. It means you not only meet, but exceed their expectations every time they come in for a service. It means your staff is professional and adept at what they do, that your facilities are inviting and nurturing, and that the services themselves meet the promise that you've made in your marketing and promotion.
Client loyalty is an interesting phenomenon, and one that requires continual attention to ensure. Sometimes going one step further is just the ticket for taking a client relationship from solid to 'wow' worthy.
Case in point, adding something special to your services. You don't advertise these special somethings, in fact they don't appear in writing anywhere- they just happen, and enrich the experience for your clients in the process.
My personal story along these lines is pretty simple, but honestly, I wouldn't even consider leaving the relationship that my stylist and I enjoyed for many years as a result of their inclusion of an a.mazing neck massage, with aromatic oil, before every style. Cut, color, highlight, didn't matter, they included it and for some reason I never thought about it until I was in the chair, often right after a hectic day at the office, and I felt myself relax into the soothing massage before I enjoyed a great style experience.
Every time I went in I felt the same way - that the five minutes they spent relaxing me transformed me from stressed out and anxious to relaxed, mellowed and ready for some pampering in the form of a great hair treatment.
How much did that cost my stylist? Very little. How much did that additional effort on that part gain them? Tons. I told everyone I knew about how amazing that simple treat felt, and in return my stylist enjoyed not only my deep loyalty but a considerable number of new clients as well.
What can you do to surprise your clients? What little thing can you provide that will reinforce the wonderfulness of what you do and permanently place you in the 'irreplaceable' category in your clients' minds?
A little creativity and consistent follow through are all it takes to enjoy the benefits of happy, happy customers.
So, what's your plan?
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