Start advertising now
Now is the time to get the word out about offering instant gift certificates for your services. Create incentives for purchasing, and emphasize availability and ease of purchase in time to grab the Black Friday/Cyber Monday shoppers. Let them know they can enjoy themselves in front of a crackling fire while everyone else is out fighting crowds, cold and general hostility in their pursuit of gift deals.
Make sure specials, packages and links to buy are available where shoppers are
This is when you update your website, add links and options to purchase on your social media platforms as well as any email correspondence you generate. And you need to generate email correspondence to let people know about how easy it is to buy instant gift certificates from any number of online locations – tell them, give them links, then let them do their buying thing.
Create in-store displays and gift sets to promote and support your online message
Gift sets are all great ways to incorporate gift certificates, and can help increase overall value and sales. Creating several for the holidays will bump the perceived value of the gifts you’re promoting and provide a nice tangible giveaway to boot.
This is not rocket science, but time is of the essence. So get focused, update your website, your social media, and put together some fun displays that promote your holiday packages.
Happy holiday prep!