Partner Up to Grow Your Clientele

October 23, 2014 Stephany Toman permalink

Ready and willing to assist you with your choiceAs children, our parents always encouraged us to make friends. It wasn’t always easy, since society is complicated and not everyone gets along famously, but, over time, we ended up with quite a posse. Grade school through high school, many of us were friends through the travails of childhood, adolescence, then young adulthood. Having a close group of like-minded cohorts made us feel stronger and a part of something, which was a good thing.

As professionals within the spa, massage, esthetics and salon industry, following our parents’ sage wisdom would be a very very good practice. For some reason once we’re adults, and practicing in various areas of expertise, the bonds we enjoyed in our youth seem less important. As members of a community of businesses that serve the needs of clientele seeking relaxation, rejuvenation, hair care, and beauty, we need to look around and become friends with businesses in our local area. Developing business relationships with restaurants, florists, B&B’s, golf courses, yoga studios, and others makes very good business sense.

Referring to others in your community provides an entre for your clients to enjoy that new French Bistro down the block, perhaps at a discount, or maybe with a lovely glass of wine added to their meal, gratis, because you sent those diners to try the cuisine. Conversely, offering up a special perc or add on to services for customers of that same Bistro who visit for the first time demonstrates your desire to spread good will within the local business community as well as grow your client base in the process.

I have seen many partnerships develop between small businesses that make me smile and believe in the power of collaboration and professional support as a way to engender positive feelings within a mutual client base, and, ultimately generate referrals which are really opportunities to form relationships with new clients.

Who within your business community could you strike up a referral relationship with? If you sit down and make a list of possible complementary partnerships you might be surprised at the potential just waiting to be tapped.

Leave a Reply

Your email address will not be published. Required fields are marked *