Are you ready for the holidays?

September 22, 2022

Aroma,Sticks,With,Liquid,Scented,Water,In,Bottle,With,Burning

It’s September, and everyone is enjoying the beginning of autumn. We’re already seeing Halloween decorations in stores and enjoying pumpkin spice lattes and other fall treats. It feels like the holiday season is still so far off, but the time to plan and prepare is NOW. Here are some tips to save you time and help supercharge your holiday sales.

Plan your holiday promotional calendar and marketing

It’s always a good idea to be proactive in marketing. Take some time to look at sales over the past year and what did well during the previous holiday season. Consider what kind of promotions you want to run and when you want to run them. Map out what your marketing calendar will look like and how you will communicate with your clients and share your promotions. Having a plan in place makes it easy to promote your business throughout the holiday season.

Update your service descriptions

Updating your service descriptions is something you should be doing regularly, but it’s a good idea to make sure your menu is up to date before the holiday season starts. Take some time to review your menu. Are all the services you offer listed? Are there services you no longer offer that should be removed? Is your pricing up to date? Take some time to update your service menu descriptions to accurately describe the service, grab attention, and inspire your shoppers. It is also a great opportunity to create some new packages for the holiday season.

Update your instant gift certificate designs

spaboom has hundreds of gift certificate designs available, and we release new designs all the time. Reach out to our support team to be added to the list to be notified when new designs are available. Our team is here to help you update your library of gift certificate designs, so your clients can always find the perfect design for the holiday season. We can even create custom designs for you or teach you how to create and add your own designs.

The spaboom team is here to help you promote your business and any new products, services, or events you want to feature this holiday season. We are committed to helping you get the most out of your account and look forward to sharing more details about our services, showcasing how-to videos, and offering tips and tricks for marketing your business. Please reach out with any questions or concerns.

We are here to support you!

Call us at 800.940.0458 or email support@spaboom.com

Communication is Key

August 15, 2022

Communication is at the heart of your business. With so many opportunities for personal interactions during spa visits or treatments, it can be challenging to know how best to communicate with your customers when you’re not interacting with them face-to-face. Email marketing and social media are the best ways to communicate with your customers. Each of these effectively connects with your customers when and where they want to hear from you. But, in marketing and communication, balance is key. Your customers don’t want to feel like they’re just one among many. And you don’t have time to create communications that are specific to each of your customers every time. But striking a balance between automated communications and those with a more personal touch is key to a successful marketing strategy.

Here are a few things to think about when designing a communication and marketing strategy:

Segment Your List

One of the most effective ways to make your email communications more personal is to segment your client list. Instead of taking a “One size fits all” approach, create smaller subgroups and tailor specific email campaigns to each group. You can do this in many different ways. Segment your list into groups such as VIP clients or only those clients interested in a specific category of services (such as facials or massage). You now have the flexibility to tailor your email communications to address the interests and needs of each group directly. These more targeted emails give your clients the feeling that you are speaking directly to them about things they find interesting and help nurture their relationship with your business.

Initiate Online Conversations

Technology has made it possible for you to interact with your clients online. So don’t use social media just to talk at your clients. Use it as a forum to start conversations with them. Ask them questions, look for feedback, and respond to their replies. By using social media as a way to interact with your clients socially, you’re establishing a relationship with them that feels more real than an automated email. And that can lead to more loyal customers who spend more money.

Don’t Forget the Importance of Face to Face

Nowadays, it’s so easy to communicate with everyone online and forget the importance of interacting with them in person. But your business is built on face-to-face interactions. Don’t neglect the opportunities you have to connect with your clients when they visit for a treatment or to purchase a product or service. Prioritizing great in-person interactions should be a key part of your marketing strategy. It’s the perfect time to build a relationship, get to know your clients, and learn about their expectations and needs.

Figuring out the right time and place to communicate with your clients helps you streamline the planning of your marketing calendar. Striking the right balance is key and directly translates into growth in your business.

The spaboom team is here to help you promote your business and any new products, services, or events you want to feature. That includes helping you with email campaigns and social media posts. Our team can help you set up and schedule email campaigns and create social media posts that drive interest.

We are committed to helping you get the most out of your account and look forward to sharing more details about our services, showcasing how-to videos, and offering tips and tricks for marketing your business. Please reach out with any questions or concerns.

We are here to support you!

Call us at 800.940.0458 or email support@spaboom.com

2017 END OF YEAR HOLIDAY HOURS

December 22, 2017

2017 END OF YEAR HOLIDAY HOURS
Saturday, Dec. 23rd – Tuesday, Dec. 26th boomtime will be closed. In addition, we are closed New Years Day.

All other week days will be normal business hours, 8am – 5pm MST. We hope you have a wonderful Holiday season with family and friends! While we are happy to assist you with all of your client support needs, please be sure to forward all of your requests to support@boomtime.com.

Thanksgiving and Black Friday Holiday Hours 2017

November 22, 2017

Thanksgiving and Black Friday Holiday Hours 2017

We hope you have a wonderful Thanksgiving Holiday with family and friends! We just wanted you to know…
November 23rd, 2017 Thanksgiving Holiday boomtime will be closed.
November 24th Black Friday, while most of our company will be enjoying this day off, our support team is here to assist you from 8am-1pm Mountain Time.
You can reach us at 800-940-0402 during these hours
Have a wonderful holiday weekend and we will reopening Monday, November 27th, 2017 at 8am Mountain Time.

4 Easy Marketing Activities To Promote Your Business

June 20, 2014

There are so many great ways to promote your business. But the strongest ones will allow you to really connect with your audience: your current and potential clients. Here are a few marketing activities that not only help promote your business, but can also open a dialog with your community, and help foster client relationships with your business.

Start a dialog with your clients on your blog or social media

You don’t want every online interaction with your clients to be sales related. You want to build a relationship with your clients that will keep them loyal to you and your business. Your blog and Facebook page are great places to start that dialog with your clients. It could be something as simple as asking them on Facebook to share what their spring break plans are. Or you could start posting a “Health & Beauty Tip of the Day/Week”. Your blog is also a great place to start an “Ask the Expert” series, where your clients can ask beauty or health questions and receive answers from you or a member of your staff. Posting regularly can help keep your clients interested in what you have to say, and keep you fresh in their mind.

Give away a free sample or add-on this week to those who follow you on social media

Social media is a powerful place to connect with your clients. Why not offer them an incentive to follow you on Facebook or Twitter? Post an offer of a free sample or add-on this week and hold a contest for clients to vote in the comments of a post on which product or add-on you should give away. Then give that free sample or add-on away to those who come in and mention the post.

Participate in a local volunteer project or fundraiser

Your community has so many great volunteer activities going on all the time. Why not participate in a few of them? Not only will it make you and your staff feel great, but it can also be a good way to get your business name out in the community, and meet new potential clients. There are a variety of ways to participate: as a sponsor; a donor; or as participants with your staff, wearing your t shirt or button, of course. Volunteering can be a great team building exercise for your staff and help grow your reputation in the community.

Run a joint promotion with a non-competing business in your area

There are so many businesses in your area, and many of them have the same client base, but don’t compete with you. Maybe there’s a boutique down the street that a lot of your clients shop at, or a popular local restaurant. Approach them about doing a joint promotion that will benefit both of your businesses with more business and more exposure. It might be something as simple as a discount or special gift with purchase if your clients shop at the boutique, or something a bit more involved like a Girls Night Out at a local restaurant, with mini treatments offered by your spa for a small fee. Either way, joint promotions are a great way to foster community and also help you and other local businesses increase your exposure.

Try focusing on just one of these in the coming months, and see what it does both for your staff and your business.

Use Your Blog To Build Business

April 12, 2014

A blog is a great tool to help you build your online business persona. It’s a simple way to connect with your current (and potential) clients on a regular basis in ways that you can’t do elsewhere on your website or in your physical business.

A blog is also a good complement for your website, which is why all our dynamic websites come with blogging functionality already built in. Posting to your blog is an easy way to generate new content to strengthen your SEO and drive new traffic (& potential new business) to your site.

Let’s discuss just a few of the ways you can use your blog to build your business and your relationship with your clients.

Set yourself up as an expert

A blog is a great way to set yourself up as an expert in your field, with interesting and informative posts about all aspects of the spa lifestyle. You own a successful business because you know how to do certain things well. And you’re always happy to give your clients tips or tricks when they are in the spa. So why not share some of that information on your blog as well? From explanations on the benefits of certain treatments and services to the importance of certain aspects of self care (such as changing up your skin care routine with the seasons or the benefits of a facial), you and your staff have a lot of great information to share. Set yourself up as the spa experts with interesting and informative posts, and your clients will not only keep coming back for more, they’ll recommend you to their friends as well.

Offer Tutorials

Offering tutorials on your blog can be a great way to share new trends with your readers as well as feature new products or services that you offer. Tutorials such as how to produce a healthy skin care routine, create a smokey eye look, or even do a mini treatment at home (using your products, of course) offer your readers useful information. But they also create interest in services and products that you offer and can help bring clients in the door.

Promote Activities and Events

You have a lot going on at the spa, with changing treatments, new staff, and great new products every season. So why not share that information on your blog and get your clients excited about all the great new things you have going on. From new spring makeup colors, to the hottest hairstyles for weddings, letting your clients know what is going on can be an incentive for them to come back sooner.

Share exclusive offers or discounts

Your blog is a great place to offer special discounts or offers just for blog readers. This can also help grow your blog readership early on, by offering an incentive to keep reading. Then you can follow that up with great blog content and recurring offers or promos.

Okay, so you’re ready to do a bit of blogging. Let’s talk about how easy it is to set up and start posting.

You can find the Blog functionality on the Marketing Tab in your SpaBoom account
From the Marketing Tab, just click on “Blog Articles” in the left column
If you have not turned on Blog functionality yet, you will be prompted to “Enable Articles” – click Go to turn on the blog
Once you have turned on Blogging, you will see a list of articles
To create a new article, click on “Add Article” in the lower left hand column
You will be taken to the “Add Article” page, where you can create your article, add photos, and also schedule it to post to social media

That’s it. You’re blogging!

A blog is not only a great way to promote and grow your business. It is also a great opportunity to start a dialogue with your clients. Having a blog is a great way to bring more people to your website on a regular basis and to share information. And once they are at your website for that, it’s easy for them to check out all the services you offer, and call to make an appointment.

Need help getting your blog turned on and set up? Give our support team a call. We are always here to help.

No Pressure, but It’s Your Content vs 27,000,000 Articles – Every Single Day

March 18, 2014

Your content matters more than ever. The quality. The focus. The voice. It all helps to differentiate you from the many other voices in your space. And in this time of information glut, that can be the difference between winning and losing the attention of your audience.

There is a new and controversial theory out there, Content Shock, defined by Mark Schaefer, that goes like this:

“The emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.”

Numbers speak, and what this phenomenon is describing is the unprecedented volume of content that is being generated every single day – 27,000,000 pieces of it. To put that in perspective, at the rate we are currently producing content, depending upon which study you choose to believe, we are doubling the web-available content every 9-24 months.

Take a second to digest what that implies.

Consumers, on the other hand, are quickly reaching a threshold of content saturation due to a finite amount of personal bandwidth, ie available waking moments in every day. They simply don’t have much more available processing space for new information.

For the first time in web history the supply of good (I know, relative term, but whether it’s good or bad content takes up space/bandwidth) content is greater than consumer demand. And from an economics standpoint, we all know that when supply exceeds demand, prices fall and other market forces kick in to adjust and re-balance the environment.

What can you do about this? Follow the guidelines we have shared since we began talking about content and the importance of generating solid, relevant, interesting and compelling reading for your audience. Given that you probably don’t want to read back through every article we have ever written on the subject, a summary follows:

Be your bad self. Now is the time to identify what makes you special as a business and groom that concept. Put it out there in your blog articles and social media posts. Find your very special voice, one that differentiates you from your competition and develop that until you become the local authority on what you care about.
Make influential friends. No we don’t mean you have do a House of Cards manipulation thing, that would be icky. But identifying a few players in your space that have a voice that resonates for a sizable group, then making friends with those players and asking them to contribute to your blog and offering up helpful expert tips and tricks that they may choose to incorporate in their work will go a long way to keeping your head above water in a choppy sea.
Create content that your audience will want to share. It’s no secret that when we read something of value, we tend to share it with others. I do it all the time because a good piece of content discussing a topic that matters to me and mine is worth sharing.
Don’t reinvent the wheel every time you need a piece of content. SpaBoom created our content system to intelligently leverage each and every piece of hard work you do. Write an article and you automatically generate two social media posts. Easily generate an email linking back to a blog article that you’ve written (that also contains a link to your instant gift certificates page – a transactional opportunity). Every time you sit down to create a piece of content, know that it can be sliced and diced and artfully applied in more than one place. One piece, many products.

You are in a unique position to really decide what you want your business to represent. Once you have nailed that let the message that works for that idea flow through every single piece of content you generate, from your website content to your service menu descriptions to your blog articles to your social media posts to your email marketing campaigns.

Competing in a noisy market isn’t for the feint of heart, but with some thought and careful planning you’ll be ahead of the competition if you take a deep breath, stay calm, and find your voice.

It’s Okay to Play Favorites

November 12, 2013

Your clientele comes to you for different reasons. Part of nurturing the relationships that you build with the individuals who seek your services means tailoring your communication to them.

Honoring and focusing upon the various types of clients you have will strengthen the bond that you share, which bodes well for a long and happy relationship.

A few examples of marketing niches within your clientele:

Gift buyers
Gift recipients
Regulars
Males
Females between 25-45
Females between 45-70
Young adults 20-30

Each of these subsets of your client base will enjoy periodic emails and special opportunities recognizing where they fit within your business scope. Why not send gift buyers a BOGO or limited time percentage discount to thank them for making the right choice for gifting? Your regulars deserve the love because they’re there year round, and deserve to feel like they belong in your special inner circle, which they do. They’ve earned it. Appreciating your clients doesn’t always need to mean discounting, as you well know. Maybe adding 15 minutes to an hour massage or offering a takeaway of a small bottle of their favorite massage oil will do nicely, too.

When you write a blog article, think about how that might resonate with your various subgroups of clients, and then just write an email with a catchy subject line, simple, tailored opening paragraph, then include your blog article in the body of the email. Bada Bing!, you’ve got a focused piece that took you minimal time to prepare because you’ve used another piece of content that you’ve already generated as the body.

Consistent, well focused emails will help you recognize those who have supported your business and make them feel just a little bit special – something we all appreciate and generally reward by supporting those who let us know they care. It’s a beautiful cycle, and one that takes minimal time or effort to begin.