The Power of Storytelling
We’ve talked a lot lately about how to build your brand, through creating a personality and voice. And one of the most effective ways to do that is with storytelling. The best brands are good at telling stories, both about their company history and their clients’ experiences. But why is storytelling so effective as a […]
What Is a SWOT Analysis?
As a small business owner, you are often so focused on the day to day activities of running your business that you don’t take the time to sit down and really evaluate how your business is doing and how it compares to other businesses in the market. In order to help your business grow, it […]
Pumpkin Spice Lattes Are Out, It Must Be Fall!
On my way to class the other day I stopped at Starbucks, something I rarely do anymore in an effort to avoid too many extra calories and because I seem to be running late most of the time (I tend to over commit and then end up rushing…ahem…). Anyway, as I pulled up to order […]
Time for a Tune Up Series
It’s that slower time of year, the calm before the storm of the holiday madness. Now is a great time to get your business tuned up so you’ll be ready for the wonderful craziness that the holiday season always brings. This article is part of our “Time for a Tune Up” series to help you […]
SpaBoom Labor Day Hours
SpaBoom will be closed on Monday, September 1st, for Labor Day. We hope that everyone will have a chance to enjoy some rest with family and friends over the long weekend! We’ll be back bright and early on Tuesday, September 2nd, rested and ready to hear from you! Have a safe weekend! Your SpaBoom team
Building Brand Advocates
Successful marketing is, first and foremost, about building relationships. Building a good relationship with your clients can turn them into advocates for your brand, increasing your reach and helping you to build a solid reputation and business through referrals. But creating brand advocates takes time and effort to not only build that client relationship but […]
Finding Your Brand’s Voice
We all have a voice. It represents who we are as individuals. Your brand has a voice as well, based on its personality and style, and it is important for it to be a consistent voice. But, just like you don’t speak the same to everyone in our daily lives, you don’t want your […]
Creating A Personality For Your Brand
Brand Identity and Personality are distinct but closely related. Your brand identity is the visual image you create to communicate with your clients, including your logo, color scheme, or other repeating visual details. It is anything that your client (or potential client) sees that allows them to visually identify your business as distinct from your […]
Creating A Strong Brand Identity
Your brand is so much more than just a logo or a name. It is a representation of what your business is and the experience you provide through your products and services. Your brand helps to differentiate you from other businesses in your area. Brand management is the analysis and planning of your brand in […]
It’s Your Blog: Write What You Know
Writers sometimes experience ‘white page syndrome’, that dreaded condition where you know you need to produce relevant content for an article, and, for some reason, the muse refuses to produce worthwhile fodder for your effort. Muses are fickle, and have their own agendas, so any experienced writer knows that having a more concrete approach to […]
Enlist Your Clients In Your Success
When it comes to running a successful business, your clients are your greatest asset. They chose your business over others in the area and even refer their family and friends. So why not involve them in your success and find out from them what makes you so great and what you can do to improve? […]