Creating Customers For Life
We all work very hard to bring customers in the doors. But did you know that bringing in new customers costs 5-10% more than retaining the customers you already have? It is definitely worth your time and effort to keep your existing customers happy. By building on the relationship you have already established with them, […]
Mobile Marketing Trends In The Spotlight
It seems like these days, everyone is out and about all the time and we are accessing more and more of our information while we’re on the go. Here are a few mobile trends that are important for your business. Responsive Websites that are optimized for mobile are king Mobile search is expected to surpass […]
The Importance of Staff Training
Few things are more important for the strength and growth of your business than your employees. And devoting time and resources to their professional development is one of the most productive investments a business can make. Unfortunately, we often get so bogged down in the day-to-day running of our businesses and staff training takes a […]
Why is Content Marketing So Important?
Everyone is talking about content marketing these days, and telling you that you should be doing it better and more often. But what is content marketing and why is it so important anyway? Content marketing is the creation and sharing of valuable content (or media) that is relevant to your target audience in order to […]
What the Net Neutrality Ruling Means for You
On Thursday, the Federal Communications Commission voted to implement a new net neutrality policy designed to ensure that internet service providers treat all legal content equally. The policy, called the Open Internet Order, requires internet service providers to act as neutral gateways rather than a gatekeeper who handle access to different types of internet content […]
Maintaining a Healthy Brand in 2015
You’ve put a lot of work into building your brand and it is an important part of your business identity. But you can’t just neglect your brand now that you’ve created it. It needs a bit of regular maintenance in order to keep it healthy. You do such a great job of helping your clients […]
Why Blogging Is Good For Your Business
We’re all so busy running our businesses. There is only so much time in the day and so many different important tasks to handle. It can be difficult to decide what is worth our time and effort and what is not. Blogging is one of those things that is well worth the time and effort. […]
Don’t Get Shot Down By Cupid!
Valentine’s Day is coming up fast! And with only two weeks to go before the big day it’s time to make sure you have everything in place. Don’t let Cupid shoot you down this Valentine’s Season. Be sure to let your clients know that you’re here to make their Valentine’s so much easier with all […]
Ways to Make Your Business More Efficient
Running a small business in this economy can be challenging. You need to run your business as efficiently as possible in order to remain competitive in the marketplace. Here are a few things you can do to make your business run even more efficiently. Don’t expand too quickly. Your business is successful because you’ve got […]
Looking Back, Planning Ahead
You’re in the midst of the last significant revenue generating opportunity of the year, so you may not be thinking yet about 2015 planning, but you should begin the process. Marketing is dynamic, which doesn’t mean that change for change sake should be your goal, but instead that adapting to fluctuating audience preferences makes solid […]