We’re now fully into spring, and with the first quarter of the year behind us, now is a great time for a bit of spring cleaning. The same processes you use in your home when you’re throwing open the windows and preparing for the change of seasons can also be a good idea for your business as well.
Time to Reflect
Take some time to reflect on what worked (& what didn’t work) in the first part of the year and make changes accordingly. Take a look at your numbers for the first quarter, but also ask your staff and top clients for feedback on what they liked and didn’t like from the first part of 2014.
Out with the Old, In with the New
Now is a great time to clear out old products, promotions, and packages and bring in something new and fresh for the warmer weather. Clear out all the products left over from the holiday and Valentine’s seasons and replace them with lighter, fresher offerings geared towards sunnier days. Introduce (or bring back) some of your warmer weather services, like spring facials or a cooling massage for summer. You can also update your marketing materials, such as collateral, with warmer weather colors and graphics.
This is also a great time to look ahead to the next part of the year. Start planning out what your marketing schedule will look like for the next couple of months, or even the rest of the year. Planning out your packages and promos now will allow you to take full advantage of all the upcoming seasons and year, have to offer. And you’ll be ahead of the game.
It’s a great time to make your business more streamlined, and more effective. So get out there, shake out the cobwebs, and freshen things up a bit!