Mother’s Day preparation is underway, and the possibilities are endless for creating specials sure to entice gift buyers. The ideas we’ve run across so far this year look promising for lucky Moms around the world – spas are creating nice packages that don’t cost an arm and a leg but serve up relaxation and pampering. A wide variety of treatments are being offered up, with time considerations built in as well as respect for cost.
From chair massages for Moms on the go, to all day luxury options for head-to-toe rejuvenation, to mani/pedi combos, to glorious hair color/style treatments, the options will run the gamut, and provide Moms around the world a respite from the day-to-day while honoring the role they play in our lives.
Regardless what you’re cooking up for services, to ensure the largest possible number of gift buyers know about your well-planned, Mom-centric gift offerings you need to TELL your audience what’s available.
Create the services you wish to promote, and update your website to reflect the way you’re making it super easy to please the Moms in everyone’s life this year.
Be sure to have POP in your business that put your specials front and center, and that you offer Instant Gift Certificates that make choosing those specials a breeze.
Write a quick blog article outlining what you’ve created, and point your readers to your website, which you’ve already updated so your promotions are prominently featured.
Generate at least 2 or 3 Email campaigns and time their launch to pique interest, maximize sales, and remind your clients that a gift for Mom from your spa, salon, massage therapy or esthetics practice is absolutely perfect.
Harness the power of social media. Mother’s Day is an ideal time to get your specials out on your Facebook page. Images are encouraged, so take full advantage and include eye-catching imagery of services and/or products featured to reinforce your promotions. Tweet away, too. Let your followers know you’re all about Mom, and encourage them to choose services that pamper and rejuvenate.
Gifts that provide a personal experience continue to increase over traditional gifts of stuff, so get out front and let well-meaning gift buyers know that your business has exactly what it will take to make Mom feel pampered and nurtured this Mother’s Day!
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