Protect What’s Core to Your Business

December 9, 2014 Stephany Toman permalink

Enthusiasm + passion = successRemember the passion you had when you envisioned your spa, salon, massage therapy or esthetics business? Remember how you just knew you had what it took to succeed? Remember when the reason you knew you’d succeed was because you wanted to create a culture like no other, one that reflected your core values and would help guide you back to center when times got challenging?

Do you still feel connected to that core system, your own personal culture around which your built your business?

It’s not uncommon through the passing of time, and in the face of constant outside pressure, to follow other professionals’ ideas. Learning as we go is part of the beauty of life, and adjusting to changing circumstances is just smart from a business management perspective. But losing touch with the culture that formed the very foundation on which you’ve built your business is a sure way to veer off course in the most fundamental way possible and unnecessarily complicate things in the process.

If you’re not sure you’re nurturing your culture, you probably aren’t. The good news is canny business people in many sectors face the need to remain true to their culture, and often intentionally choose to take a step back and re-examine that which formed the core ideals behind their growth to begin with.

Why does this matter? Knowing not just who you are, and why you’re doing what you’re doing in terms of your business is important. Coalescing a team of like-minded, enthusiastic, professional and dedicated colleagues to develop your business how you want to is critical. Excellence is possible when everyone is following the same ideology; mediocrity is likely if no true center exists.

Burnout, frustration, disenchantment – rarely will these surface if you’re on track and abiding by the cultural definition you created. The risk is wavering and wandering without that center. It’s a risk you don’t need to take.

Maybe it’s time to take a step back and reaffirm your culture. Clarity and renewed commitment to the cause are sure to follow.

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