Keep Your Eye on the Turkey

October 31, 2014 Stephany Toman permalink

A  photo of Autumn forest and sunEven though the frost is barely on the pumpkin, things are starting to get serious in terms of end-of-year marketing. We’re about to hit the big time in terms of opportunity to generate significant revenue, all while we’re helping our clients choose most excellent gifts for their intended recipients, recipients who may not yet be loyal to your business.

Gift certificates represent a very solid way to boost your revenue stream and bond with those who are new, or at least new to you, in terms of enjoying relaxing, nurturing, stress-reducing services. There is a lovely symmetry to the gift certificate sale that begins with you promoting your services via your website, in house signage, voice mail recordings, and social media interactions and ending with the lucky giftee scheduling time in your establishment.

You reach out via the media that you’ve chosen to the people you’ve nurtured and to whom you’ve provided spa, massage, esthetic and salon services to in the past to do the right thing – gift a wonderful service to a friend or family member on their list – and in return you gain access to new and more potential long-term clients, clients that you will then be able to reach out to with great promotions and service offerings that they can then gift to other lucky people and so on.

Everything that you do to promote your business, and to provide the absolute best experience possible for everyone who walks in your door matters. Every time a future customer becomes a current customer your hard work has made a difference, for those people decide to seek your services for any number of reasons, all of which you have a modicum of control influencing in positive ways – a friend refers your business by straight recommendation or via gift certificate, an article you have written on your blog has impressed to the point where curiosity is piqued and a decision to try out your services is made, or a social media post gets liked by someone whose like is seen on a friend’s wall. The possibilities are limitless; the choice to reach out with compelling and thought provoking marketing, regardless the medium, is one that pays dividends in countless ways. The process builds on itself – that’s the beauty and frustration of marketing, actually. Even if you ask someone how they found your business, sometimes their answer is only part of the equation. After all, in our day and age of being constantly overwhelmed by a daily barrage of messaging and information – much of it designed to make us buy something or try something, or, right now, to vote in midterm elections for someone, actually – the real reason for finally seeking your services may have begun months before when a friend shared a helpful blog article. The fact that your new client has now bookmarked your blog, or is notified when a new article goes up simply reinforces the entire process.

Back to the turkey.

By now we’re all painfully aware of the Black Friday idiocy ridiculousness chaos tradition.  Most of us have participated at one point in the rush to get the best deal on a down comforter or TV or home appliances or….to be met with extremely long lines full of people suffering from serious turkey hangovers. It’s not fun, and often the object of your original desire is gone by the time you actually get into the place that’s offering up the deal. It’s fundamentally unfair, blows a perfectly good morning to sleep in and relax, and is so not how you need to do things.

You offer the perfect, elegant solution with your instant gift certificates for your services. Use the convenience factor, the elegance piece, the ‘they are absolutely right for so many people on your list’ aspect, and promote them like crazy.

Starting now. Because it’s about to get ugly out there, and you are in the perfect position to make the lives of gift givers a whole lot easier, once again.

Go forth and promote. And go easy on the stuffing – it’ll make you sleepy.

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