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# SpaBoom

Social Media Marketing and Websites for spas, salons and massage therapists

## Sitemaps

- [XML Sitemap](https://www.spaboom.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.spaboom.com/blog/) - Grow your spa, salon or massage therapy practice with Instant Gift Certificates and digital marketing
- [Are you ready for the holidays?](https://www.spaboom.com/are-you-ready-for-the-holidays/) - It's September, and everyone is enjoying the beginning of autumn. We're already seeing Halloween decorations in stores and enjoying pumpkin spice lattes and other fall treats. It feels like the holiday season is still so far off, but the time to plan and prepare is NOW. Here are some tips to save you time and
- [Communication is Key](https://www.spaboom.com/communication-is-key/) - Communication is at the heart of your business. With so many opportunities for personal interactions during spa visits or treatments, it can be challenging to know how best to communicate with your customers when you're not interacting with them face-to-face. Email marketing and social media are the best ways to communicate with your customers. Each
- [Planning Great Promotions](https://www.spaboom.com/planning-great-promotions/) - Planning out your marketing year means less stress and more creative energy for promotions. Here are some tips to help make your promo planning easy. Have an overall plan When we're talking about a promotional plan, we're talking about looking at the big picture. Your promotional plan or schedule should be for the next three
- [It’s time for a little spaboom maintenance](https://www.spaboom.com/its-time-for-a-little-spaboom-maintenance/) - Looking and feeling your very best takes a bit of maintenance. The same is true for your business. Here are some things to consider to keep your website, service offerings, and marketing up to date. Is your service menu up to date? You want to ensure your clients can book the services they want and
- [Service Menu Descriptions That Reach Out and Grab Attention](https://www.spaboom.com/service-menu-descriptions-that-reach-out-and-grab-attention-2/) - One great way to deliver more punch with your service menu is to craft your descriptions to garner attention. And by attention, we mean your website visitors, of course, but we also mean search engines. All of the content on your website matters, and can help you be seen online. For example, if you offer
- [New Year's Hours 2020](https://www.spaboom.com/new-years-hours-2020/) - We will be closed Friday, January 1st, 2021 in observance of New Year's Day. Phone support will not be available throughout the day. We will resume normal business hours Monday, January 4th, 2021.
- [December Holiday Hours 2020](https://www.spaboom.com/december-holiday-hours-2020-2/) - We will be closed Thursday, December 24th in observance of Christmas. Phone support will not be available on those days. We'll resume normal business hours 8am-5pm MST on Monday, December 28th.
- [Resourcefulness - A Success Secret](https://www.spaboom.com/resourcefulness-a-success-secret-2/) - Resourcefulness A Success Secret
- [How to Set Up a BOGO Event](https://www.spaboom.com/how-to-set-up-a-bogo-event/) - Our BOGO event type allows you to get creative with your discounts and encourage your customers to make larger purchases.
- [How to Set Up a Percentage Discount Event](https://www.spaboom.com/how-to-set-up-a-percentage-discount-event/) - Our percentage disount promo allows you to easily boost your sales during special events or holiday seasons.
- [December Holiday Hours 2019](https://www.spaboom.com/1237-2/) - Reminder: We will be open from 8am till 2pm MST on Tuesday, December 24. We will be closed Wednesday, December 25 and January 1, phone support will not be available. We will resume our normal business hours of 8:00 AM thru 5:00 PM Mountain Time, on Thursday, December 26, 2019.
- [We'll be Closed in Honor of Memorial Day](https://www.spaboom.com/well-be-closed-in-honor-of-memorial-day/) - We will be closed Monday, May 25, 2020. Phone support will not be available throughout the day. We'll resume normal business hours 8am-5pm MST on Tuesday, May 26th.
- [Thanksgiving & Black Friday Hours](https://www.spaboom.com/thanksgiving-black-friday-hours/) - Reminder: We will be closed Thursday, November 28 for Thanksgiving, phone support will not be available. We will be open from 8am till 2pm MST on Friday, November 29. We will resume our normal business hours of 8:00 AM thru 5:00 PM Mountain Time, on Monday, December 2, 2019.
- [We are declaring Juneteenth (June 19th) an official paid holiday at Spaboom.](https://www.spaboom.com/we-are-declaring-juneteenth-june-19th-an-official-paid-holiday-at-spaboom/) - We will be closed Friday, June 19th for Juneteenth. We want to give our teams the time to contribute to our communities and commemorate the end of slavery in the United States. Phone support will not be available throughout the day. We'll resume normal business hours 8am-5pm MST on Monday, June 22nd.
- [We Will Be Closed Friday July 3rd](https://www.spaboom.com/we-will-be-closed-friday-july-3rd/) - We will be closed Friday, July 3rd in observance of 4th of July. Phone support will not be available throughout the day. We'll resume normal business hours 8am-5pm MST on Monday, July 6th
- [How to Set Up a Featured Service Event](https://www.spaboom.com/how-to-set-up-a-featured-service-event/) - Our featured services promo type allows you to highlight one or more services, and optionally discount them to optimize your gift certificate performance.
- [Looking for more SpaBoom blog articles?](https://www.spaboom.com/looking-for-more-spaboom-blog-articles/) - For articles before this one, please click here
- [Who Are You Now?](https://www.spaboom.com/who-are-you-now/) - Have you taken time lately to assess your business, and compare it to where you were a year ago? Or even a few months ago? From a marketing perspective, continually looking closely at who and what we are and how we've evolved is essential to keeping all of our messaging consistent and fresh. We grow
- [The Lowerst Paid but Most Influential](https://www.spaboom.com/the-lowerst-paid-but-most-influential/) - Your front desk staff holds a lot of power in spite of the fact that they're typically compensated less than anyone else. Training them well and to represent you best is key! https://www.youtube.com/watch?feature=player_embedded&v=ok-MRotbKII
- [The Best Secret Shopper Secrets -- You Need Them!](https://www.spaboom.com/the-best-secret-shopper-secrets-you-need-them/) - Providing phenomenal services means knowing exactly what your clients are experiencing when they visit. Knowing what works is important, knowing what needs a little focus is critical to maintaining that great reputation you've worked so hard to achieve! https://www.youtube.com/watch?feature=player_embedded&v=dSstJGe6JRM
- [Your Very Own Mobile App Is Coming!](https://www.spaboom.com/your-very-own-mobile-app-is-coming/) - Did you know that there are 165M handheld devices out there now? That's a whole lot of smart phones and tablets serving to connect people with their world. And if you think about that number relative to say, 2 years ago, it's a bit shocking. Who knew that the internet and mobile accessibility would change
- [The Power of You (Pricing Power)](https://www.spaboom.com/the-power-of-you-pricing-power/) - Brand is worth a lot when it comes to pricing. Dena and Seth discuss more thoughts to consider as you take full advantage of your hard work building a strong brand, and how to reflect that in your pricing. https://www.youtube.com/watch?feature=player_embedded&v=fCtPD7XVL8E
- [Are You 'Going to Press' or 'Out to Pasture'](https://www.spaboom.com/are-you-going-to-press-or-out-to-pasture/) - Bill and Janell discuss exactly how modern marketing means you're essentially your own publisher. Print ads and traditional advertising have fallen from grace and the new media requires your full attention in terms of generating great content, across the board, all year long. https://www.youtube.com/watch?feature=player_embedded&v=U6dAQx9On2o
- [Show Me the Money!](https://www.spaboom.com/show-me-the-money/) - Should you increase your prices? If so, on which services? Pricing is tricky, but with some deliberate thought before you adjust you can make the best choice for you given your current business objectives. First, look around you. What is the market rate for service offerings comparable to yours? Are spas in your area offering
- [How to avoid becoming irrelevant](https://www.spaboom.com/how-to-avoid-becoming-irrelevant/) - A guest article by Neil Ducoff In business, becoming irrelevant means that your company is indistinguishable from the bulk of your competition. It means that your service or product is easily replaceable. It means that you are competing on price rather than value, expertise, innovation or exclusivity. I don't know about you, but anything remotely
- [Joy of Spa News: Much Ado About Weddings](https://www.spaboom.com/joy-of-spa-news-much-ado-about-weddings/) - Joy of Spa News: Much Ado About Weddings, is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows: As the season of the nuptial approaches, we think that taking a step back, breathing deeply, and considering that
- [How One Spa Found $100,000!](https://www.spaboom.com/how-one-spa-found-100000/) - A few months ago we talked about the changes in the economy, right here. Since our holiday revenue review, we have continued to see growth and increases in revenue across the board with our spas. This is definitely something that every spa owner wants to hear so with that in mind, we talked to one
- [Maintenance, Maintenance, Maintenance](https://www.spaboom.com/maintenance-maintenance-maintenance/) - Staying fresh and perky takes a little work, as you well know. Watch for ways to ensure you're using SpaBoom's wide assortment of GC designs, Email templates and Default Campaigns to reach your audience with style. https://www.youtube.com/watch?feature=player_embedded&v=O71XwmB0BPo
- [Shiny New Website: Essential Elements, A Therapeutic Massage Studio](https://www.spaboom.com/shiny-new-website-essential-elements-a-therapeutic-massage-studio/) - Look who's sporting a beautiful new website! And we're not the only ones who love it! Congratulations Essential Elements on sprucing up your online presence with a fresh new website! We think occasional refreshes are a very good idea, in fact, the general rule? Once every three years for a whole new look and feel!
- [Google+ Business Pages](https://www.spaboom.com/google-business-pages/) - Maintaining an up-to-date Google+ profile is a free, easy way to ensure that you're current when it comes to Search Engine Optimization on Google for your business. Not only does it make sure your contact information is easy to find but it also allows you more visibility in the results by pulling up a large
- [Is Business Mudsliding or Building Big Memories](https://www.spaboom.com/is-business-mudsliding-or-building-big-memories/) - Memorial Weekend is always the kick off of the summer season. We know that this typically means a shift in the flow of how many treatments you are booking and also a shift in how often you see your regular clients. Every year, our spa and salon owners ask about ways that they can change
- [Soothing, Smoothing and Grooming Dad!](https://www.spaboom.com/soothing-smoothing-and-grooming-dad/) - Next up, Father's Day. Are you ready? More and more men are heading to the spa for massage and other treatments. This is a very good thing for us, yes? Designing a few Father's Day service packages will make gift buying for the loved ones a breeze. As always, we recommend creating a series of
- [Joy of Spa News: Sparkling Summer Edition (Ready for you to tailor)](https://www.spaboom.com/joy-of-spa-news-sparkling-summer-edition-ready-for-you-to-tailor/) - Joy of Spa News: Sparkling Summer Edition is now ready for you to customize. It is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows: Summer brings weddings, access to the great outdoors, and a great way to connect with family and friends. What does
- [Hitting Send Isn't Enough](https://www.spaboom.com/hitting-send-isnt-enough/) - Thoughts to think as you employ email marketing in your marketing. Hint: Just sending them does NOT ensure you're reaching your intended audience! https://www.youtube.com/watch?feature=player_embedded&v=LrWOPIAXoVM
- [In Through the Outbox](https://www.spaboom.com/in-through-the-outbox/) - Coming up with great promotions is the first trick. The second? Getting them out there where your clientele are spending their time. Watch for tips and tricks to broadcast your message far and wide! https://www.youtube.com/watch?feature=player_embedded&v=2OBy_dq-tk4
- [Celebrating (and Creating!) Non-Hallmark Holidays](https://www.spaboom.com/celebrating-and-creating-non-hallmark-holidays/) - What to promote between those megastar gift-giving holidays every year? The list of options is long and limited only by your imagination. Join us for some pointers on how to create 'holidays' around the personality of your business, your clients, in your town! https://www.youtube.com/watch?feature=player_embedded&v=wzm3hcihZAI
- [Planning Pernicious Promotions](https://www.spaboom.com/planning-pernicious-promotions/) - Ensuring your marketing year is nicely planned means less stress and more creative energy for your promotions. Join Dena and Janell as they lay out some simple rules to ease your planning along, and make this year your best strategized ever! https://www.youtube.com/watch?feature=player_embedded&v=qGPbipdCTXU
- [How Does Built-In Credit Card Processing Sound?](https://www.spaboom.com/how-does-built-in-credit-card-processing-sound/) - Credit card processing is now built-in with SpaBoom! File in "things that make life a whole lot easier!" Beautiful reasons to love this new development: Instant account creation No monthly fees, actually no other fees of any kind. Just 2.9% + .30 per transaction. The 2.9% plus your SpaBoom commission is deducted from the transaction
- [Your Blog: It's Not War and Peace](https://www.spaboom.com/your-blog-its-not-war-and-peace/) - Blogging for your salon or spa? Great! Watch this for tips to keep your blog real, relevant and something your visitors want more of! https://www.youtube.com/watch?feature=player_embedded&v=PARVOIIVAA8
- [SEO - Tips and Tricks (A Series That Never Ends!)](https://www.spaboom.com/seo-tips-and-tricks-a-series-that-never-ends/) - We believe periodic updates to the whole SEO effort are a good thing. Here are a few insights into recent events in the SEO world that you may find useful. Get listed: Completing the registration process with getlisted.org is extremely important for your business. It provides a central location for you to view and confirm
- [Ready for the influx of clients around Mother's Day?](https://www.spaboom.com/ready-for-the-influx-of-clients-around-mothers-day/) - Are you looking forward to a busy time around the annual celebration of Moms? Have you prepared special treatments, maybe added nicely wrapped gifts of lotions and potions to your retail offerings, and spiffed up the joint? Maybe a visit from someone outside your salon or spa is what you need. Bringing in an outsider
- [Facebook Graph Search -- Looking Good So Far...](https://www.spaboom.com/facebook-graph-search-looking-good-so-far/) - Facebook has begun the roll out of their newest search feature: Graph Search. The new search may have a big impact on the way people search for businesses and services. Since the majority of time people are spending online is spent on Facebook it is important to have your business page constantly changing and interacting
- [Nurturing Your Tribe](https://www.spaboom.com/nurturing-your-tribe/) - Social media is a great venue for starting and encouraging great conversations. Join us for some ideas to jump-start your social interactions! https://www.youtube.com/watch?feature=player_embedded&v=Ea4n0dKfYq8
- [The Era of Mad Men Is Over. You're Your Own Publisher Now.](https://www.spaboom.com/the-era-of-mad-men-is-over-youre-your-own-publisher-now/) - Remember the days of big spends on splashy, glossy ads? And remember the almighty mullet? Us too, and thankfully both are out of vogue! With regard to big ads, expensive agencies, and less than measurable results, the truth is that style of getting the word out about your spa or salon just doesn't work anymore.
- [Small Tweaks for Big GC Sales, Every Holiday](https://www.spaboom.com/small-tweaks-for-big-gc-sales-every-holiday/) - It doesn't take a lot of work to really increase your Instant Gift Certificate sales, it really doesn't. Watch for a few simple ways to ensure you maximize your sales each gift giving opportunity. https://www.youtube.com/watch?feature=player_embedded&v=XUT1VW4XAMY
- [All That and A Bag of Chips!](https://www.spaboom.com/all-that-and-a-bag-of-chips/) - Selling beautiful, branded Instant Gift Certificates on your website, and via Facebook, is a great place to start. But we've never been happy with just the basics, and thought we should mention the other great tools you get with your SpaBoom Instant Gift Certificates. All of these are about keeping you in touch with your
- [A Pain In The Apps](https://www.spaboom.com/a-pain-in-the-apps/) - Not to put too blunt of an edge on it, but there are about a bazillion apps out there, and not all of them are up to snuff. And some of them, well, are annoying, to say the least. Some apps have been poorly written, and malfunction at inopportune moments, like, say, when sending a
- [Nurturing Your Employees - It's Sound Business](https://www.spaboom.com/nurturing-your-employees-its-sound-business/) - This could also be called Creating a Company Where You'd Like to Work. It turns out the key to a great company is happy employees, and creating happy employees isn't as hard as you might think. What matters to employees? Time. Freedom of expression. Feeling connected to a process. Family. Respect. Fair compensation. These aren't
- [SpaBoom Thanksgiving Holiday Hours](https://www.spaboom.com/spaboom-thanksgiving-holiday-hours/) - SpaBoom will be closed on Thanksgiving. We will provide customer support on Black Friday, November 29th from 8am - 3pm MST and Saturday, November 30th from 8am - 12pm MST. Wishing Everyone a Happy Thanksgiving! Team SpaBoom
- [What to Say, What to Say](https://www.spaboom.com/what-to-say-what-to-say/) - White page syndrome can strike even the most seasoned wordsmiths, and when it does, it paralyzes. Suddenly creative minds draw blanks, the cursor flashes incessantly at the top of what should be an easy-peasy piece of content and ideas simply refuse to materialize. It's no fun when this happens, we know this. And if you're
- [It's Okay to Play Favorites](https://www.spaboom.com/its-okay-to-play-favorites/) - Your clientele comes to you for different reasons. Part of nurturing the relationships that you build with the individuals who seek your services means tailoring your communication to them. Honoring and focusing upon the various types of clients you have will strengthen the bond that you share, which bodes well for a long and happy
- [Cultivating Customer Loyalty](https://www.spaboom.com/cultivating-customer-loyalty/) - Loyal clients are the most important part of your business. On average, repeat clientele spend 33% more per visit than a new client and are also easier (and cheaper) to market to, allowing you to grow your business faster and with less marketing dollars. But how do you cultivate that loyalty and build a relationship
- [Catering to the Male Client](https://www.spaboom.com/catering-to-the-male-client/) - Men are enjoying spa more than ever before, which means opportunity for growth if you're considering reaching out to that group. Per ISPA's annual spa survey, men's visits have risen from 33% of visits in 2011 to 47% of visits in 2012 - a significant increase considering the number had hovered in the low 30's
- [Joy of Spa News: The Art of Warming the Soul](https://www.spaboom.com/joy-of-spa-news-the-art-of-warming-the-soul/) - Joy of Spa News: The Art of Warming the Soul, now ready for you to customize, is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows: The holidays afford us an opportunity to spend time with friends and loved ones and count our blessings. Why
- [Have You Lined Your Holiday Ducks Up?](https://www.spaboom.com/have-you-lined-your-holiday-ducks-up/) - Yes, we know it's not yet Halloween, the day after which we'll see a sudden sprouting of Christmas decorations, aisles in big box stores devoted to the upcoming commercial opportunity, and that annoying music, which, in my opinion, shouldn't happen until after Thanksgiving, but that might be my upbringing speaking here. Regardless, it's time for
- [Checkout From Booking Is Here!](https://www.spaboom.com/checkout-from-booking-is-here/) - We've been listening to your feedback, and as a result we’ve just released one of the most requested feature enhancements – Checkout from Booking! That’s right, it has been released and is available with Real Time Online Booking. Now you’ve got the ability to settle a service using cash, check or credit card along with
- [SEO - Do your shoes match your belt? They need to.](https://www.spaboom.com/seo-do-your-shoes-match-your-belt-they-need-to/) - There are many other aspects of SEO, including the checklist we served up in A Personal SEO Checklist which focuses on the things that you can do to improve to your search engine rankings. When we build a site we review all of all of these things with our clients as a matter of course.
- [Are You Postured to Capitalize on a Healthier Spa Industry?](https://www.spaboom.com/are-you-postured-to-capitalize-on-a-healthier-spa-industry/) - As we emerge from one of the most dismal economic climates in decades, opportunities abound. Opportunities to reinforce and nurture the relationships you've worked so hard to create through the years. Opportunities to reach out for new clientele. Opportunities to assess your marketing and fine tune it to reach your prospects and clients where they're
- [SpaBoom Online Booking Feature Update: Professionals Alerts](https://www.spaboom.com/spaboom-online-booking-feature-update-professionals-alerts/) - Ask and ye shall receive, Boomers! We've added the feature to Real Time Online Booking that sends an email, or a text for SpaBoom clients using SMS, to spa/salon/massage professionals as well as their clients every time an appointment is created or changed in the system. This keeps everybody in the loop at all times,
- [Big Data - Marketing Gold or The End of Privacy As We (Think) We Know It?](https://www.spaboom.com/big-data-marketing-gold-or-the-end-of-privacy-as-we-think-we-know-it/) - Every day we collectively produce billions and billions and billions of bytes of digital breadcrumbs, or bits and pieces of data, as a result of cell phones, social media, shopping, and receiving services in industries that collect and store data about their clientele. Until recently, the data has been collected but not organized in ways
- [Press Release: SpaBoom Launches Real Time Online Booking](https://www.spaboom.com/press-release-spaboom-launches-real-time-online-booking/) - Albuquerque, NM – The company that introduced Instant Gift Certificates to the lifestyle market has just launched Real Time Online Booking, their mobile-friendly online booking application for spas, massage therapists and estheticians. This newest feature gives consumers 24/7 access to scheduling appointments with their favorite practitioners, via their laptops, iPads, or mobile devices. Convenience, coupled
- [Sieze the Opportunity of Change](https://www.spaboom.com/sieze-the-opportunity-of-change/) - Your business climate is changing, and you need to change with it! Join Janell and Dena as they address how best to 'just relax and go with the flow' and adjust your marketing to meet the current needs of your audience. https://www.youtube.com/watch?feature=player_embedded&v=cdK9tzFPIms
- [Joy of Spa News: Timeless Grace](https://www.spaboom.com/joy-of-spa-news-timeless-grace/) - Joy of Spa News: Timeless Grace, now ready for you to customize, is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows: Late summer can evoke a sense of slowed time, of happy, new memories, and of looking forward to the cooler season ahead. There
- [A Personal SEO Checklist](https://www.spaboom.com/a-personal-seo-checklist/) - SEO is huge, and the rules continually change. We've created a series of pointers to help you along the SEO path, with the first in the series being a checklist. Starting with a checklist is a great way to review the things that need improvement. Since there's no exact formula for these things, the following
- [Groupon, An Idea Whose Time has Passed](https://www.spaboom.com/groupon-an-idea-whose-time-has-passed/) - This month's Atlantic magazine has an article called Ideas That Have Outlived Their Usefulness. Item #2 on their list, behind billable hours, is Groupon. Why? We're not positive, but here's rationale that supports the designation in our book: 1. It's expensive, and more economical alternatives are readily available. 2. It's never about you. Groupon has
- [5 Key Elements to a Great Website](https://www.spaboom.com/5-key-elements-to-a-great-website/) - Remembering that your website is often your audience's first encounter with your business will help you refine yours to make the best possible impression. There are aesthetic elements, practical components, and mechanisms behind the scenes that all contribute to a successful website. Let's start with the aesthetic. Beauty isn't just skin deep, as we all
- [Keeping it Real Extends to All Areas of Your Online Marketing](https://www.spaboom.com/keeping-it-real-extends-to-all-areas-of-your-online-marketing/) - When it comes to creating marketing content, and choosing a tone that will flow through all of your venues, simple, and real, is what people want to read and hear. Remember when we talked about how you're your own publisher now? This is part of that. The age of agency-slick, glam and meaningless copy is
- [Webinar: Three Marketing Musts Is Ready to View](https://www.spaboom.com/webinar-three-marketing-musts-is-ready-to-view/) - Summer can be a slow season for spas, but not if your clients are engaged with your services and how YOU make their lives better. Create these relationships to take you through the coming months all the way through the holiday season: make sure these Three Marketing Musts are in your quiver of strategies going
- [Have You Planted Your Money Tree?](https://www.spaboom.com/have-you-planted-your-money-tree/) - Should you increase your prices? If so, on which services? Seth and Dena offer up thoughts to think as you ponder, and before you implement, a pricing change. https://www.youtube.com/watch?feature=player_embedded&v=iHVqbeH70kA
- [No Pressure, but It's Your Content vs 27,000,000 Articles - Every Single Day](https://www.spaboom.com/no-pressure-but-its-your-content-vs-27000000-articles-every-single-day/) - Your content matters more than ever. The quality. The focus. The voice. It all helps to differentiate you from the many other voices in your space. And in this time of information glut, that can be the difference between winning and losing the attention of your audience. There is a new and controversial theory out
- [Marketing Lists - What They Are and Why You Should Use Them](https://www.spaboom.com/marketing-lists-what-they-are-and-why-you-should-use-them/) - Your email list is the most important tool in your marketing toolkit. There is no better way to connect with your clients, wherever they are and on their own time, than through email communications. But if you are only using one giant email list, then your email communications have to be one size fits all.
- [The 411 On Facebook's Newest Marketing Tweaks](https://www.spaboom.com/the-411-on-facebooks-newest-marketing-tweaks/) - Marketing in the digital age means employing media in a multitude of ways. Social media is a prime example of one, and Facebook is a huge player within the social media arena whose algorithms change on an astonishingly regular basis. Why should you care? Each time Facebook changes algorithms, the rules for using the social
- [The Benefits of Having a SpaBoom Website](https://www.spaboom.com/the-benefits-of-having-a-spaboom-website/) - Your website is your store-front online. A place for your clients to check out your latest offerings, give you a call, and even make appointments right from the site. Our dynamic websites do so much for you everyday to make it easy to promote your business online, leaving you free to focus on running your
- [Joy of Spa News: Looking Forward](https://www.spaboom.com/joy-of-spa-news-looking-forward/) - Joy of Spa News: Looking Forward, now ready for you to customize, is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows: As Winter's darkness begins to lift a tad, it's time to focus on preparing the spirit, the body and the heart for warmer
- [Surprise Treats Net Big Loyalty](https://www.spaboom.com/surprise-treats-net-big-loyalty/) - Making people look and feel terrific is an art form that you have perfected. Our hats go off to everyone who chooses to spend their energies making the world feel better and simply shine with gorgeousness! Engendering loyalty in your clients takes effort, as you well know. It means you not only meet, but exceed
- [Service Menu Descriptions that Reach Out and Grab Attention](https://www.spaboom.com/service-menu-descriptions-that-reach-out-and-grab-attention/) - One great way to deliver more punch with your service menu is to craft your descriptions to garner attention. And by attention, we mean your website visitors, of course, but we also mean search engines. All of the content on your website matters, and can help you be seen online. For example, if you offer
- [Promotions that Generate Last-Minute Gift Sales](https://www.spaboom.com/promotions-that-generate-last-minute-gift-sales/) - It may come as no surprise to learn that the majority of your gift sales around holidays happen within 24 hours of the event. This fact means you need to get in front of your gift buyers and stay there as they're making their purchases. Fun fact - this behavior is why SpaBoom came into
- [Valentine Packages that Sell](https://www.spaboom.com/valentine-packages-that-sell/) - Choice is good. Too much choice paralyzes. Why should you care about that? You're trying to capitalize on Valentine's Day sales, that's why! Creating a set of packages that offer up indulgent services and suit all of your potential gift buyers is a no brainer. Really. First, let's think about what we know from recent
- [Brand Management - What Is It and Why Is It So Important?](https://www.spaboom.com/brand-management-what-is-it-and-why-is-it-so-important/) - In today’s marketplace, effective brand management is key to growing and maintaining a successful business. But what is brand management and why is it so important? Brand management is defined as the process of creating a relationship between a product or company and the emotional perceptions of the client in order to build loyalty. Effective
- [Strategic Marketing for Valentine's Day](https://www.spaboom.com/strategic-marketing-for-valentines-day/) - Valentine's Day is one of the Big Three gifting holidays each year, which means you need to capitalize on every selling opportunity around the event. Your goals should be simple but focused on three key marketing goals: Generating Revenue Growing Your Client Base Retaining Your Clientele It's that simple. None of these stand alone, but
- [Joy of Spa News: Love Is Better Than Chocolate](https://www.spaboom.com/joy-of-spa-news-love-is-better-than-chocolate/) - Joy of Spa News: Love is Better Than Chocolate, now ready for you to customize, is complete as is, but you are always welcome to make it yours by playing with the introduction, which follows: "All you need is love." (Lennon/Mc-Cartney) As we approach the holiday dedicated to love, let's take a moment to reflect
- [Resourcefulness - A Success Secret](https://www.spaboom.com/resourcefulness-a-success-secret/) - Resourcefulness is the ability to find quick and innovative ways to overcome challenges. As a small business owner, finding creative ways to meet the needs of your business, your staff, and your clients is a necessity, but also the number one way to promote growth and success for your business. Being resourceful in all of
- [Spa Trends for 2014](https://www.spaboom.com/spa-trends-for-2014/) - With 2013 wrapped up, We thought it would be fun to take a look at what trends are poised to drive spa in 2014. Here are some of the prominent themes we expect to see emerge and continue through out 2014. Inclusive Wellness and Preventive Health Many people now view regular spa treatments as a
- [Support the Resolute!](https://www.spaboom.com/support-the-resolute/) - Resolution season is upon us, and with it comes the burden of upholding any lofty goals we've set. The burden, though, is really an opportunity to examine personal behaviors and improve and evolve where we've chosen to focus. As your clients work to meet their New Year's goals, you are in a wonderful place to
- [Happy New Year! Now What's Your Plan?](https://www.spaboom.com/happy-new-year-now-whats-your-plan/) - A new year brings an opportunity to renew and strengthen your business. With that opportunity comes the need to plan and focus your energy on business activities that will bear fruit in terms of generating business as well as nurturing those most precious treasures you've already worked so hard to gain - your existing clientele.
- [Celebrate the New Year!](https://www.spaboom.com/celebrate-the-new-year/) - The new year is almost here and we're going to start celebrating a little early! Our hours of customer support on New Year's Eve, December 31st will be 7am – 2pm Mountain. We will be closed New Year's Day, January 1st, 2014. Normal Support hours will resume on January 2nd, 2014. Wishing everyone a safe
- [You Must Be The Change You Want To See In The World](https://www.spaboom.com/you-must-be-the-change-you-want-to-see-in-the-world/) - Mahatma Ghandi put it all on our shoulders, where it really should be, right? Where else can incremental change occur but with us as we make our way through this life? In this season of giving and love and chaos and joy, it seems to me that a moment spent looking inward might be appropriate.
- [Social Media Trends for 2014: Focus On The Visual](https://www.spaboom.com/social-media-trends-for-2014-focus-on-the-visual/) - As we wrap up 2013 and look ahead to the new year, now is a good time to start thinking about your social media marketing strategy for 2014. One of the biggest trends we expect to see is a continued shift towards shorter, more frequent communications, with a focus on visual, rather than text-based, content.
- [SpaBoom Holiday Hours](https://www.spaboom.com/spaboom-holiday-hours/) - SpaBoom will provide customer support on Tuesday, December 24th, from 8am – 4pm Mountain. We will be closed on Christmas Day, Wednesday December 25th. We will also provide customer support on New Year's Eve, from 8am – 4pm Mountain, and will be closed New Year's Day, January 1st. Wishing you and yours a joyous and
- [Who Exactly Is Your Social Media Audience?](https://www.spaboom.com/who-exactly-is-your-social-media-audience/) - Did you know that Facebook's users in the 55-64 year old range have grown 46% in the last year? And that the 45-54 age bracket is the fastest growing group on both Facebook and Google+? That means you're not just writing to the under 40 group anymore. From a marketing standpoint, you'll want to vary
- [SpaBoom Will Be Closed For Independence Day!](https://www.spaboom.com/spaboom-will-be-closed-for-independence-day/) - SpaBoom will be closed Friday July 4th to celebrate Independence Day! We will reopen with normal support hours at 7am MST on Monday, July 7th. Wishing everyone a joyous and safe long holiday weekend! Your SpaBoom Team
- [Raising Your Prices Without Losing Clients](https://www.spaboom.com/raising-your-prices-without-losing-clients/) - It’s inevitable we all need to raise our prices sometimes. But raising your prices can be scary. There is always the fear that you’ll face uncomfortable push back from clients. Or even worse, drive them into the arms of your competitors. Here are a few strategies that can help make raising prices a comfortable and
- [Is Courtesy Dead In Modern Business Practice?](https://www.spaboom.com/is-courtesy-dead-in-modern-business-practice/) - Is the concept of courtesy in business an antiquated idea? Are we allowing our busy-ness to interfere with professional courtesy and communication? At the risk of sounding a little bit too much like Andy Rooney, here, let me just say that if we don't take the time to be courteous we're displaying a serious lack
- [Do You Foster Employee Education?](https://www.spaboom.com/do-you-foster-employee-education/) - Do you want to engender loyalty and strengthen your business as a whole? That may be easier than you think, and simply involve supporting your employees' pursuit of continuing education as well as providing in-house training which focuses on best business practices relevant to yours. The key, really, is committing to constant improvement - your
- [4 Easy Marketing Activities To Promote Your Business](https://www.spaboom.com/4-easy-marketing-activities-to-promote-your-business/) - There are so many great ways to promote your business. But the strongest ones will allow you to really connect with your audience: your current and potential clients. Here are a few marketing activities that not only help promote your business, but can also open a dialog with your community, and help foster client relationships
- [Are You Fully Harnessing The Power Of Local Search?](https://www.spaboom.com/are-you-fully-harnessing-the-power-of-local-search/) - Developing a strong online and social media presence has become critical to competing in the modern business universe. SpaBoom was founded on the premise that not only being online, but being innovative, interactive, creative and effective out there are really the point of the online exercise. Driving traffic into your brick and mortar via your
- [Dare To Experiment](https://www.spaboom.com/dare-to-experiment/) - All of us are constantly striving to improve and grow our businesses. And there are so many ways to go about doing that. We can read recommendations from experts, or talk to other local business owners about their strategy. We can study success stories and do research or hire experts to advise us; but, the
- [Should You Care About Net Neutrality?](https://www.spaboom.com/should-you-care-about-net-neutrality/) - The concept of Net Neutrality is pretty democratic in nature - everyone's data flows at the same rate, and said data (content and communications of different sorts) is freely transmitted without discrimination or interference by ISPs(Internet Service Providers). Congress ensured, in the 1996 Telecommunications Act, that ISPs like AT&T, Comcast, and Verizon, for example, were
- [SpaBoom Best Practices: The Importance Of Redeeming All Types of Gift Certificates!](https://www.spaboom.com/spaboom-best-practices-the-importance-of-redeeming-all-types-of-gift-certificates/) - Let’s talk about an important practice that you should be doing in your business: redeeming gift certificates in SpaBoom. Keeping track of what gift certificates have been redeemed and what, if any, remaining balance is left is key to helping your business run smoothly. It also means that you won’t end up in a situation
- [Do You Market Wellness?](https://www.spaboom.com/do-you-market-wellness/) - As trained professionals, you have become adept at observing, closely, your clients' hair, skin, and bodies. Identifying when something just isn't right, or isn't as it should be, comes with the territory. Sharing that information with your clients in a non-medical advice way can deepen your relationship and add a level of credibility that you
- [Wishing You A Safe and Relaxing Memorial Day!](https://www.spaboom.com/wishing-you-a-safe-and-relaxing-memorial-day/) - SpaBoom will be closed Monday, May 26th for Memorial Day. We will reopen with normal support hours at 7am MST on Tuesday, May 27th. We hope you all enjoy a long holiday weekend to kick off summer!
- [SpaBoom Feature: Customer Retention](https://www.spaboom.com/spaboom-feature-customer-retention/) - Customer retention is important in order to grow and maintain a healthy business. Maintaining regular contact with your clients can make the difference between them returning to your business or going with the next business down the street. SpaBoom makes retaining customers easy with our Customer Retention functionality. It allows you to send email communications
- [3 Key Things to Help Your Business Grow](https://www.spaboom.com/3-key-things-to-help-your-business-grow/) - You’ve worked hard and invested a lot of time and money in your business. And now you’d like to see your business grow. Here are three key areas to focus on today that can help your business grow in the long run. Differentiate Yourself In a marketplace filled with so many competing or seemingly similar
- [Preserving Your In-House Retail Brand](https://www.spaboom.com/preserving-your-in-house-retail-brand/) - In past couple of years we've seen some products manufacturers offering their goods online to the same consumers that visit your spa or salon. Yes, they're offering the same products as you do, in house, but without that key piece of the retail formula – professional guidance and education. What do you do when this
- [I Would Do Another Website With SpaBoom In A Heartbeat](https://www.spaboom.com/i-would-do-another-website-with-spaboom-in-a-heartbeat/) - We answer a lot of questions about websites - building effective, attractive, affordable sites is a core part of our business, and we take them seriously. Hearing from someone who has experienced what it's like to build, then enjoy the power of a SpaBoom website is often the best way to learn. Case in point,
- [Important Information Re: Stripe Payments](https://www.spaboom.com/important-information-re-stripe-payments/) - Stripe has confirmed that they have begun moving customers to 2-day processing, with the eventual intent of moving everyone to that processing time frame. Stripe will be rolling out the 2-day processing to customers in segments, and will be sending email notifications once an account has been changed. In the meantime, current processing time remains
- [Time For A Fresh Approach!](https://www.spaboom.com/time-for-a-fresh-approach/) - We’re now fully into spring, and with the first quarter of the year behind us, now is a great time for a bit of spring cleaning. The same processes you use in your home when you’re throwing open the windows and preparing for the change of seasons can also be a good idea for your
- [Ready For The Mother's Day Gift Blitz?](https://www.spaboom.com/ready-for-the-mothers-day-gift-blitz/) - Mother's Day preparation is underway, and the possibilities are endless for creating specials sure to entice gift buyers. The ideas we've run across so far this year look promising for lucky Moms around the world - spas are creating nice packages that don't cost an arm and a leg but serve up relaxation and pampering.
- [No Heartbleeding Here!](https://www.spaboom.com/no-heartbleeding-here/) - Just what IS that Heartbleed virus? First of all, it's not technically a virus, it's a security flaw, but for all intents and purposes the virus label has stuck and is continuing to be used to describe this computer bug which takes advantage of a weakness that has always existed in most secure websites, allowing
- [What Is Double Opt-In Email?](https://www.spaboom.com/what-is-double-opt-in-email/) - If you are serious about building a good email list full of good prospects, then you want a double opt-in email list. But what is a double opt-in list and why is it so important? A double opt-in email list is one in which your email subscribers are asked to confirm twice that they want
- [Joy Of Spa News: The Many Faces Of Motherhood](https://www.spaboom.com/joy-of-spa-news-the-many-faces-of-motherhood/) - Joy of Spa News: The Many Faces of Motherhood, our Mother's Day 2014 edition, is ready to fly. As always, we encourage your tailoring the introduction to your liking. Introduction: Mothers, by their very nature, support and nurture others. Reminding them to take the time for self care, preserving their individuality, and embracing modern technology
- [Connecting With Your Community](https://www.spaboom.com/connecting-with-your-community/) - Charity feels good because it serves a need to help others while sharing our abundance. Just the process of reaching out and sharing nets another benefit as well - it connects us to our community and anchors us in very positive ways to an effort much larger than our own. Connecting to community with your
- [Use Your Blog To Build Business](https://www.spaboom.com/use-your-blog-to-build-business/) - A blog is a great tool to help you build your online business persona. It’s a simple way to connect with your current (and potential) clients on a regular basis in ways that you can’t do elsewhere on your website or in your physical business. A blog is also a good complement for your website,
- [Good Leaders Develop Over Time](https://www.spaboom.com/good-leaders-develop-over-time/) - Are you lucky enough to have a mentor? If you are, you know how great it feels to have someone knowledgeable and experienced to guide you along your professional development path. You know that you can draw upon that amazing resource as you evolve and face challenges along the way. Mentors are gifts, and help
- [Finding Your Brand's Voice](https://www.spaboom.com/finding-your-brands-voice/) - We all have a voice. It represents who we are as individuals. Your brand has a voice as well, based on its personality and style, and it is important for it to be a consistent voice. But, just like you don’t speak the same to everyone in our daily lives, you don’t want your
- [Creating A Personality For Your Brand](https://www.spaboom.com/creating-a-personality-for-your-brand/) - Brand Identity and Personality are distinct but closely related. Your brand identity is the visual image you create to communicate with your clients, including your logo, color scheme, or other repeating visual details. It is anything that your client (or potential client) sees that allows them to visually identify your business as distinct from your
- [Creating A Strong Brand Identity](https://www.spaboom.com/creating-a-strong-brand-identity/) - Your brand is so much more than just a logo or a name. It is a representation of what your business is and the experience you provide through your products and services. Your brand helps to differentiate you from other businesses in your area. Brand management is the analysis and planning of your brand in
- [It's Your Blog: Write What You Know](https://www.spaboom.com/its-your-blog-write-what-you-know/) - Writers sometimes experience 'white page syndrome', that dreaded condition where you know you need to produce relevant content for an article, and, for some reason, the muse refuses to produce worthwhile fodder for your effort. Muses are fickle, and have their own agendas, so any experienced writer knows that having a more concrete approach to
- [Enlist Your Clients In Your Success](https://www.spaboom.com/enlist-your-clients-in-your-success/) - When it comes to running a successful business, your clients are your greatest asset. They chose your business over others in the area and even refer their family and friends. So why not involve them in your success and find out from them what makes you so great and what you can do to improve?
- [Ready To Setup A Rewards Program?](https://www.spaboom.com/ready-to-setup-a-rewards-program/) - Returning clients spend an average of 67% more than new clients. So it only makes sense to focus on bringing your clients back again and again. One great way to do that is to reward them for being loyal customers. SpaBoom offers great functionality for running your rewards program. But before you turn it on
- [Stabilizing Economy = Opportunity For Small Businesses](https://www.spaboom.com/stabilizing-economy-opportunity-for-small-businesses/) - After years of holding our collective breath, it appears that the economy is finally trending in the right direction. Growth is looking good, and inflation is under control. The big economic indicators bode well for the next few years, with projections of steady improvement characterizing the forecasts. This is a tremendous thing for small business,
- [3 Healthy Marketing Habits To Start Tomorrow](https://www.spaboom.com/3-healthy-marketing-habits-to-start-tomorrow/) - You work so hard to build your business and you want to help it continue to grow. Here are 3 healthy marketing habits you can start today to help you strengthen and grow your business in this economy. Provide Excellent Customer Service First and foremost, you want to make sure your clients are receiving excellent
- [What Net Neutrality Means To Small Businesses](https://www.spaboom.com/what-net-neutrality-means-to-small-businesses/) - On May 15, 2014, the FCC proposed new rules to govern internet access. The new plan would allow internet service providers (ISPs) to charge extra to large companies like Google or AT&T for preferential treatment (such as faster delivery of information). The problem with this is that it then creates a two-tiered internet: a superhighway
- [3 Secrets To Successful Promotions](https://www.spaboom.com/3-secrets-to-successful-promotions/) - Promotions can be an effective way to build your business. A good promotion creates buzz and can help bring in new clients or introduce your regular clients to new services. A great promotion allows you to do the same without costing your bottom line. But a mistake many of us make is that we don’t
- [Using Collateral To Manage Your Brand](https://www.spaboom.com/using-collateral-to-manage-your-brand/) - Brand identity is so important when putting together any sort of marketing or communication for your clients. You always want to make sure that you are including your logo and that it is consistently presented across all platforms. From your website, to emails, social media platforms, and even in your business, making sure you have
- [Building Brand Advocates](https://www.spaboom.com/building-brand-advocates/) - Successful marketing is, first and foremost, about building relationships. Building a good relationship with your clients can turn them into advocates for your brand, increasing your reach and helping you to build a solid reputation and business through referrals. But creating brand advocates takes time and effort to not only build that client relationship but
- [SpaBoom Labor Day Hours](https://www.spaboom.com/spaboom-labor-day-hours/) - SpaBoom will be closed on Monday, September 1st, for Labor Day. We hope that everyone will have a chance to enjoy some rest with family and friends over the long weekend! We'll be back bright and early on Tuesday, September 2nd, rested and ready to hear from you! Have a safe weekend! Your SpaBoom team
- [Time for a Tune Up Series](https://www.spaboom.com/time-for-a-tune-up-series/) - It’s that slower time of year, the calm before the storm of the holiday madness. Now is a great time to get your business tuned up so you’ll be ready for the wonderful craziness that the holiday season always brings. This article is part of our “Time for a Tune Up” series to help you
- [Pumpkin Spice Lattes Are Out, It Must Be Fall!](https://www.spaboom.com/pumpkin-spice-lattes-are-out-it-must-be-fall/) - On my way to class the other day I stopped at Starbucks, something I rarely do anymore in an effort to avoid too many extra calories and because I seem to be running late most of the time (I tend to over commit and then end up rushing...ahem...). Anyway, as I pulled up to order
- [Which Social Media Platform Is Right for You?](https://www.spaboom.com/which-social-media-platform-is-right-for-you/) - Social media platforms are appearing like wildflowers after a summer rain. Each promises reach into the psyche (and by inference 'the wallets') of their target audience. Each requires a learning curve to adopt, time to manage, and, possibly most important, each should prove its worth to you before you commit precious resources to participate. This
- [What Is a SWOT Analysis?](https://www.spaboom.com/what-is-a-swot-analysis/) - As a small business owner, you are often so focused on the day to day activities of running your business that you don’t take the time to sit down and really evaluate how your business is doing and how it compares to other businesses in the market. In order to help your business grow, it
- [The Power of Storytelling](https://www.spaboom.com/the-power-of-storytelling/) - We’ve talked a lot lately about how to build your brand, through creating a personality and voice. And one of the most effective ways to do that is with storytelling. The best brands are good at telling stories, both about their company history and their clients’ experiences. But why is storytelling so effective as a
- [Creating Effective Mission & Vision Statements](https://www.spaboom.com/creating-effective-mission-vision-statments/) - Mission and vision statements are important parts of any strategic business plan. They not only provide a sense of purpose and direction for your business and your employees, but can help guide decisions about your business’ future. These statements talk about where your business is now, what makes it distinct, and where it aspires to
- [Celebrate Your Clientele!](https://www.spaboom.com/celebrate-your-clientele/) - Marketing your spa, salon, massage therapy or esthetics practice requires a very clear picture of your ideal target. Painting a picture of that target means listening to your clientele and remembering (noting) key points about them. These points provide marketing opportunities, and will further strengthen your relationships which engender client loyalty, which in turn helps
- [Tune Up Your Social Media](https://www.spaboom.com/tune-up-your-social-media/) - These days, just having a Facebook page and Twitter account is not enough. They shouldn’t just be an afterthought, or something you signed up for because you thought your business should have them. They also shouldn’t just be a place to advertise your specials. People spend more time on social media than they do watching
- ['Tis The Season (Almost) ~ Are You Ready?](https://www.spaboom.com/tis-the-seasonalmost-are-you-ready/) - Yes, I know. The kids just went back to school and football season just started. It’s still warm outside and Halloween isn’t even here yet. But the holidays - they are looming on the horizon. And NOW is the time to start thinking about them. The holidays are a busy time for everyone. Not only
- [What Will You Do In 2015?](https://www.spaboom.com/what-will-you-do-in-2015/) - We've all been there. It's Friday afternoon and suddenly you realize that the end of next week is the start of the Valentine’s or Mother’s Day season and you've been too busy to plan anything yet. So you spend the next several hours rushing to prepare some sort of promotion or special, creating stress for
- [Sometimes Credibility Comes From Outside](https://www.spaboom.com/sometimes-credibility-comes-from-outside/) - Fortunately for the spa and salon industry, many people fully understand the benefits and enjoyment around receiving regular massages, facials, manis/pedis, and hair treatments. These people have either learned from friends in the know, or simply appreciate the value of care delivered in serene, well-designed settings by professional practitioners. There are some out there, though,
- [Partner Up to Grow Your Clientele](https://www.spaboom.com/partner-up-to-grow-your-clientele/) - As children, our parents always encouraged us to make friends. It wasn't always easy, since society is complicated and not everyone gets along famously, but, over time, we ended up with quite a posse. Grade school through high school, many of us were friends through the travails of childhood, adolescence, then young adulthood. Having a
- [Are You Looking at Facebook Insights?](https://www.spaboom.com/are-you-looking-at-facebook-insights/) - We all have a Facebook business page these days (& if you don’t, you should). And we try to post things we think are interesting to our clients, along with the requisite posts about promotions or sales we are having. But do you ever stop to think about whether your posts are really connecting with
- [Keep Your Eye on the Turkey](https://www.spaboom.com/keep-your-eye-on-the-turkey/) - Even though the frost is barely on the pumpkin, things are starting to get serious in terms of end-of-year marketing. We're about to hit the big time in terms of opportunity to generate significant revenue, all while we're helping our clients choose most excellent gifts for their intended recipients, recipients who may not yet be
- [What Can Twitter Analytics Do for You?](https://www.spaboom.com/what-can-twitter-analytics-do-for-you/) - We are always looking for better ways to connect with our clients online. Twitter is still one of the top social media platforms for doing just that, especially when your followers are on the go. And they recently made it even easier for you to analyze how effective your tweets are and what else your
- [How to Share Photos or Videos without Stealing Them](https://www.spaboom.com/how-to-share-photos-or-videos-without-stealing-them/) - We've all done it. We need a photo for a Facebook post or an image for our latest promo, so we go to Google Images and find something we like and then use that. The problem is, we probably have no idea what the copyright info is for those images. Some of the images you
- [The Power of Gratitude](https://www.spaboom.com/the-power-of-gratitude/) - Think about the last time someone really genuinely thanked you for something. Made you feel pretty good, didn’t it? We express thanks all the time to our family, our friends, our employees, and our clients. But how often, especially in our business, do we really show our gratitude. Gratitude in business is often overlooked, but
- [Who is Your Holiday Marketing Audience, Anyway?](https://www.spaboom.com/who-is-your-holiday-marketing-audience-anyway/) - Just who are you targeting when you amp up your holiday marketing efforts? Friends. Loved ones. Teachers. Co-workers. Caregivers. Mechanics. Postal workers. Butchers. Bakers. And, last but certainly not least, men. (Who may or may not fall into any of the categories already listed!) You get my point. Potential giftees span the spectrum. What does
- [3 Ways to Sell More Instant Gift Certificates this Holiday Season](https://www.spaboom.com/3-ways-to-sell-more-instant-gift-certificates-this-holiday-season/) - The holiday marketing clock is ticking, and what you do now will help ensure you sell the most instant gift certificates possible. Start advertising now Now is the time to get the word out about offering instant gift certificates for your services. Create incentives for purchasing, and emphasize availability and ease of purchase in time
- [Thanksgiving Holiday Hours](https://www.spaboom.com/thanksgiving-holiday-hours/) - SpaBoom will be closed on Thanksgiving. Our customer service technicians will be available on Black Friday, November 28th from 8am - 3pm MST. Wishing Everyone a Happy Thanksgiving! Team SpaBoom
- [Managing Online Reviews Effectively](https://www.spaboom.com/managing-online-reviews-effectively/) - Online Reviews are important. Studies show that a majority of today’s consumers look at online reviews and use them as a tool when deciding what company or service to use. Negative reviews are especially scrutinized and can have more of an influence on whether or not a consumer chooses you. The good reviews showcase how
- [The Benefits of Mindfulness](https://www.spaboom.com/the-benefits-of-mindfulness/) - Mindfulness is the practice of being present in the moment. It’s a technique that can allow us to live in the moment and experience what is happening to us rather than reacting to it. Based on teachings in Eastern Philosophy, it is most commonly practiced as part of meditation or the practice of yoga. In
- [Protect What's Core to Your Business](https://www.spaboom.com/protect-whats-core-to-your-business/) - Remember the passion you had when you envisioned your spa, salon, massage therapy or esthetics business? Remember how you just knew you had what it took to succeed? Remember when the reason you knew you'd succeed was because you wanted to create a culture like no other, one that reflected your core values and would
- [Spa Trends for 2015](https://www.spaboom.com/spa-trends-for-2015/) - 2015 will be here before we know it. As we look forward to the new year, here are some of the hottest trends in spa for 2015. Wellness and Preventive Treatments Consumers will continue to focus on wellness and treatments that help them support good health and well being in the coming years, whether it
- [Are You Sending Mixed Messages?](https://www.spaboom.com/are-you-sending-mixed-messages/) - In this day and age, with so many different places to interact with your clients, it can be difficult to maintain consistency. Email, social media, your website, the telephone, and your actual physical location - you interact with your clients in so many different ways and it can be difficult to maintain consistent branding and
- [Holiday Hours](https://www.spaboom.com/holiday-hours/) - Our customer service technicians will be available on Wednesday, December 24th, from 8am – 3pm Mountain. We will be closed on Christmas Day, Thursday December 25th. We will also provide customer support on New Year's Eve, from 8am – 3pm Mountain, and will be closed New Year's Day, January 1st. Wishing you and yours a
- [Looking Back, Planning Ahead](https://www.spaboom.com/looking-back-planning-ahead/) - You're in the midst of the last significant revenue generating opportunity of the year, so you may not be thinking yet about 2015 planning, but you should begin the process. Marketing is dynamic, which doesn't mean that change for change sake should be your goal, but instead that adapting to fluctuating audience preferences makes solid
- [Ways to Make Your Business More Efficient](https://www.spaboom.com/ways-to-make-your-business-more-efficient/) - Running a small business in this economy can be challenging. You need to run your business as efficiently as possible in order to remain competitive in the marketplace. Here are a few things you can do to make your business run even more efficiently. Don’t expand too quickly. Your business is successful because you’ve got
- [Don't Get Shot Down By Cupid!](https://www.spaboom.com/dont-get-shot-down-by-cupid/) - Valentine’s Day is coming up fast! And with only two weeks to go before the big day it’s time to make sure you have everything in place. Don’t let Cupid shoot you down this Valentine’s Season. Be sure to let your clients know that you’re here to make their Valentine’s so much easier with all
- [How Well Is Social Media Working for You?](https://www.spaboom.com/how-well-is-social-media-working-for-you/) - The new year is always a great time to take a look at what you did last year, analyze what worked and what didn’t work, and use that information to plan out your strategy for the rest of this year. With Valentine’s Day coming up fast, you want to make sure you’re doing everything you
- [Why Blogging Is Good For Your Business](https://www.spaboom.com/why-blogging-is-good-for-your-business/) - We’re all so busy running our businesses. There is only so much time in the day and so many different important tasks to handle. It can be difficult to decide what is worth our time and effort and what is not. Blogging is one of those things that is well worth the time and effort.
- [The Importance of Staff Training](https://www.spaboom.com/the-importance-of-staff-training/) - Few things are more important for the strength and growth of your business than your employees. And devoting time and resources to their professional development is one of the most productive investments a business can make. Unfortunately, we often get so bogged down in the day-to-day running of our businesses and staff training takes a
- [Do You Have A Social Media Strategy?](https://www.spaboom.com/do-you-have-a-social-media-strategy/) - Social media is one of the most important parts of your marketing plan. But we’re often so busy attending to the day to day details of running our business that we forget to really think about what our approach should be. In this age of social media, when everyone is always online, you need to
- [Why is Content Marketing So Important?](https://www.spaboom.com/why-is-content-marketing-so-important/) - Everyone is talking about content marketing these days, and telling you that you should be doing it better and more often. But what is content marketing and why is it so important anyway? Content marketing is the creation and sharing of valuable content (or media) that is relevant to your target audience in order to
- [Maintaining a Healthy Brand in 2015](https://www.spaboom.com/maintaining-a-healthy-brand-in-2015/) - You’ve put a lot of work into building your brand and it is an important part of your business identity. But you can’t just neglect your brand now that you’ve created it. It needs a bit of regular maintenance in order to keep it healthy. You do such a great job of helping your clients
- [What the Net Neutrality Ruling Means for You](https://www.spaboom.com/what-the-net-neutrality-ruling-means-for-you-2/) - On Thursday, the Federal Communications Commission voted to implement a new net neutrality policy designed to ensure that internet service providers treat all legal content equally. The policy, called the Open Internet Order, requires internet service providers to act as neutral gateways rather than a gatekeeper who handle access to different types of internet content
- [Mobile Marketing Trends In The Spotlight](https://www.spaboom.com/mobile-marketing-trends-in-the-spotlight/) - It seems like these days, everyone is out and about all the time and we are accessing more and more of our information while we’re on the go. Here are a few mobile trends that are important for your business. Responsive Websites that are optimized for mobile are king Mobile search is expected to surpass
- [Creating Customers For Life](https://www.spaboom.com/creating-customers-for-life/) - We all work very hard to bring customers in the doors. But did you know that bringing in new customers costs 5-10% more than retaining the customers you already have? It is definitely worth your time and effort to keep your existing customers happy. By building on the relationship you have already established with them,
- [4 Mistakes You're Making With Your Social Media Community](https://www.spaboom.com/4-mistakes-youre-making-with-your-social-media-community/) - You’ve done what you’re supposed to do. You have accounts on Facebook and Twitter. But having a social media presence is not the same as building a healthy social media community. Here are some mistakes you’re probably making, and how to turn them around. Assuming that just having an account is enough You’ve set up
- [3 Keys to Build a Strong Online Community](https://www.spaboom.com/3-keys-to-build-a-strong-online-community/) - Last time, we talked about mistakes you might be making in your online communities. Today, the discussion continues with tips on building a stronger online community. Most of us are good at building a community. We have groups of family and friends who we interact with on a regular basis, spend time with, and gather
- [Why You Should Segment Your Email List](https://www.spaboom.com/why-you-should-segment-your-email-list/) - Your customers are not all the same. They have different buying habits, different service preferences, and even different ideas on where and when they want to hear from you. Communicating with your customers based on their preferences allows you to deliver a much more personal message tailored just for them. It can lead to higher
- [SpaBoom Memorial Day Hours](https://www.spaboom.com/spaboom-memorial-day-hours/) - SpaBoom will be closed Monday, May 25th in observance of Memorial Day. We will reopen with normal support hours at 7am MST on Tuesday, May 26th. Wishing everyone a safe long holiday weekend to kick off the summer season!
- [Happy Independence Day!](https://www.spaboom.com/happy-independence-day/) - In celebration of Independence Day, SpaBoom will be closed Friday July 3rd, 2015. We will resume regular support hours on Monday July 6th, from 7am to 6pm MST. Wishing everyone a safe and fabulous 4th of July Weekend! Team SpaBoom
- [Focus On Your Customers](https://www.spaboom.com/focus-on-your-customers/) - Your customers are the most important part of your business. Without them, you wouldn’t be there. Understanding what they want is key to creating and growing a healthy business. And happy repeat customers spend on average 30% more than new clients and are more likely to refer new business to you. So make sure that
- [The Benefits of a Healthy Marketing Plan](https://www.spaboom.com/the-benefits-of-a-healthy-marketing-plan/) - Want to have a healthy, flourishing business? Then you need to have a solid marketing plan in place. A solid plan brings clarity to your business practices, allows you to define your marketing strategy and goals for the year, and details how you plan to implement those strategies. Here are a few key benefits of
- [The Importance of Setting Goals](https://www.spaboom.com/the-importance-of-setting-goals/) - Goal setting is important for a successful and growing business. Goals are a conscious decision you and your company make to help you clearly define and understand where you are and where you want to be. Setting goals gives you and your staff a defined purpose and a road-map to get there. Let’s talk about
- [3 Content Marketing Mistakes You're Probably Making](https://www.spaboom.com/3-content-marketing-mistakes-youre-probably-making/) - You probably spend a good bit of time and effort creating content for your marketing needs, from in store displays to content on your website or social media. But have you really taken the time to analyze your audience and the content they want, or to pay attention to whether or not your current content
- [SpaBoom will be closed for Labor Day](https://www.spaboom.com/spaboom-will-be-closed-for-labor-day/) - SpaBoom will be closed on Monday, September 7th, for Labor Day. We hope that everyone will have a chance to relax over the long weekend! We'll be back bright and early on Tuesday, September 8th, rested and ready to hear from you! Have a safe weekend! Your SpaBoom team
- [The Value of Timing](https://www.spaboom.com/the-value-of-timing/) - They say timing is everything. Knowing when to connect with your clients is as important as how you connect with them. The timing of your marketing campaigns is one of the most important components of your strategic marketing plan. But how do you effectively reach out and connect with your customer base at the right
- [The Balance of Communication](https://www.spaboom.com/the-balance-of-communication/) - Communication is at the heart of your business, and email marketing and social media are the best ways to communicate with your customers. They each offer effective ways of connecting with your customers when and where they want to hear from you. But, in marketing and communication, balance is key. Your customers don’t want to
- [Thanksgiving Holiday Hours](https://www.spaboom.com/thanksgiving-holiday-hours-2/) - SpaBoom will be closed on Thursday, November 26th for Thanksgiving. Our customer service technicians will be available on Friday, November 27th from 9am - 1pm MST should you need assistance. Wishing you a wonderful Thanksgiving Weekend! Team SpaBoom
- [Tis' The Season - Holiday Hours](https://www.spaboom.com/tis-the-season-holiday-hours/) - Our customer service team will be available for phone support on Thursday, December 24th, from 8am – 12pm Mountain and via email support until 1pm Mountain. We will be closed on Friday December 25th. We will also provide customer support on New Year's Eve, from 8am – 12pm Mountain, and will be closed New Year's
- [Thanksgiving and Black Friday Holiday Hours 2017](https://www.spaboom.com/thanksgiving-and-black-friday-holiday-hours-2017/) - Thanksgiving and Black Friday Holiday Hours 2017 We hope you have a wonderful Thanksgiving Holiday with family and friends! We just wanted you to know... November 23rd, 2017 Thanksgiving Holiday boomtime will be closed. November 24th Black Friday, while most of our company will be enjoying this day off, our support team is here to
- [2017 END OF YEAR HOLIDAY HOURS](https://www.spaboom.com/2017-end-of-year-holiday-hours/) - 2017 END OF YEAR HOLIDAY HOURS Saturday, Dec. 23rd - Tuesday, Dec. 26th boomtime will be closed. In addition, we are closed New Years Day. All other week days will be normal business hours, 8am - 5pm MST. We hope you have a wonderful Holiday season with family and friends! While we are happy to
- [2018 Memorial Day Hours](https://www.spaboom.com/2018-memorial-day-hours/) - Spaboom will be Closed on 5/28/2018 for Memorial Day! Phone support will not be available throughout the day. Our normal hours of operation will resume Tuesday, 5/29/2018
- [2018 Independence Day Hours](https://www.spaboom.com/2018-independence-day-hours/) - Spaboom will be Closed on 7/4/2018 for Independence Day! Our normal hours of operation will resume Thursday, 7/5/2018
- [2018 Labor Day Hours](https://www.spaboom.com/2018-labor-day-hours/) - Spaboom will be Closed on 9/3/2018 for Labor Day! Phone support will not be available throughout the day. Our normal hours of operation, 8:00AM–5:00PM Mountain Time, will resume Tuesday, 9/4/2018 We hope you have a safe and happy holiday with family and loved ones.
- [SpaBoom Holiday Hours 2018](https://www.spaboom.com/spaboom-holiday-hours-2018/) - SpaBoom will be open on Black Friday and Christmas Eve.
- [2019 Memorial Day Hours](https://www.spaboom.com/spaboom-will-be-closed-monday-may-27th-for-memorial-day/) - Closed on Memorial Day Monday May 27th, 2019
- [4th of July Holiday Hours](https://www.spaboom.com/4th-of-july-holiday-hours/) - Closed on 4th of July Thursday, July 4th, 2019
- [SpaBoom Will Be Closed Labor Day!](https://www.spaboom.com/spaboom-will-be-closed-labor-day/) - In observance of Labor Day, our offices will be closed Monday, September 2, 2019. Our support lines will reopen on Tuesday, September 3, 2019 at 8 a.m. Our normal office hours are 8 a.m. to 5 p.m. Mountain time Monday through Friday. We look forward to hearing from you and wish you the best.

## Pages

- [Home](https://www.spaboom.com/) - Instant Gift Certificates allow you to provide immediate access to your services offering ease and functionality from your website, via mobile devices, and on Facebook. No matter where your shoppers are, you can be right there with your perfect, last-minute, long-distance gift solution.
- [Email & Promotions](https://www.spaboom.com/spaboom-services/email-promotions/) - Exposure and reach potential has changed Your business's online visibility now depends on how well you manage your brand identity across the board. And, it's not an easy task to accomplish. Creating and maintaining consistent and relevant marketing communication on a multitude of platforms is time consuming and hard to navigate, to say the least.
- [Instant Gift Certificates](https://www.spaboom.com/instant-gift-certificates/) - Instant Gift Certificates are the fastest way to increase your online gift card sales for your spa, salon or massage therapy practice.
- [Support](https://www.spaboom.com/support/) - Support at SpaBoom is easy to find. Call, email or send this form for a fast reply.
- [Pricing](https://www.spaboom.com/pricing/) - There's no more cost effective way to increase your online gift card sales than with SpaBoom Instant Gift Certificates
- [Temporary Signup](https://www.spaboom.com/temporary-signup/) - We are currently updating our systems, so our sign-up form is currently disabled. If you like to sign up for our services, don't hesitate to get in touch with one of our customer representatives at 800.940.0458
- [Sign Up](https://www.spaboom.com/sign-up/) - Sign Up with SpaBoom It’s easy to get started with SpaBoom. There’s no risk – no long-term contract, no cancellation fees. We’re always available to help you, so please call us at (800)940-0458 or email with any questions. Sign up code here. Need to talk to ben to get that code.
- [Fine Print](https://www.spaboom.com/fine-print/)
- [Help Topics](https://www.spaboom.com/blog/help-topics/) - Help Topics MANAGING GIFT CERTIFICATES AND PROMOTIONS Common Questions How do I void and refund a purchase? Expand Typically, you are able to void and refund a gift certificate through your spaboom account with the click of a button. Void and Refund will withdraw the net amount deposited into your bank account and return the
- [spaboom Blog](https://www.spaboom.com/spaboom-blog/)
- [Website Suite](https://www.spaboom.com/spaboom-services/website-suite/)
- [Frequently Asked Questions](https://www.spaboom.com/frequently-asked-questions/) - How does selling Instant Gift Certificates for your spa, salon or massage therapy practice work?
- [Contact](https://www.spaboom.com/contact/) - Reach out to the marketing experts at SpaBoom to help grow your spa, salon or massage therapy practice
- [Home Font Pairs](https://www.spaboom.com/home-font-pairs/) - Instant Gift Certificates allow you to provide immediate access to your services offering ease and functionality from your website, via mobile devices, and on Facebook. No matter where your shoppers are, you can be right there with your perfect, last-minute, long-distance gift solution.
- [Email Delivery](https://www.spaboom.com/blog/email-delivery/) - Help Topics MANAGING GIFT CERTIFICATES AND PROMOTIONS Why Hasn’t My Client Received His Email? Many factors affect the delivery of an email: The email address may have been entered incorrectly Sometimes emails are routed to Spam or Junk mail folders Email addresses from a large corporation or educational institution may have strict email policies that
- [Void & Refund](https://www.spaboom.com/blog/void-refund/) - Help Topics MANAGING GIFT CERTIFICATES AND PROMOTIONS How Do I Void and Refund a Purchase? Typically, you are able to void and refund a gift certificate through your spaboom account with the click of a button. Void and Refund will withdraw the net amount deposited into your bank account and return the entire purchase amount
- [Real Time Booking](https://www.spaboom.com/real-time-booking/) - Real Time Booking WHAT WILL IT DO FOR ME? We've designed a real-time online booking system that helps you capture new business and make it easy and convenient for your repeat customers to keep coming back. Accept Online Bookings – 60% of visitors to your website are there to check availability and schedule an appointment
- [General Terms of Service](https://www.spaboom.com/general-terms-of-service/) - Fine Print Last Updated: 12/3/12 Agreement and Acceptance BY CHECKING THE "I AUTHORIZE MY CREDIT CARD TO BE CHARGED THE SETUP FEE AND HAVE READ AND AGREE TO THE TERMS AND CONDITIONS" BOX, CLICKING THE "SIGN ME UP" BUTTON ON OUR SIGN-UP PAGE, LOGGING IN TO YOUR ACCOUNT, ACCESSING THIS WEB SITE OR BY ACCESSING
- [Privacy Statement](https://www.spaboom.com/privacy-statement/) - Fine Print Last Updated: 9/1/14 Sevence, LLC, d/b/a SpaBoom (“Spaboom”) respects the privacy of visitors to its website, and as a result has adopted this privacy policy (“Privacy Policy”) to explain what types of information we collect, how we collect, use and protect your information and how you can access, change or delete your information
- [Acceptable Use Policy](https://www.spaboom.com/acceptable-use-policy/) - Fine Print Last Updated: 09.07.2005 This Acceptable Use Policy (AUP) has been established in the spirit of providing guidelines for our valued customers, and clarifying their rights and responsibilities as users of our services and the Internet. Sevence, LLC, d/b/a SpaBoom (“SpaBoom,” "Company," "we," "our," or "us") is a provider of easy-to-use e-commerce solutions for
- [Essential](https://www.spaboom.com/spaboom-services/essential/) - What is Identity Marketing Identity Marketing is the ability to navigate your online presence/image through search, social and directory sites; while also building an online reputation using pathways to connect with clients and create communication channels between your business and your intended audience. Identity Marketing is the bridge that allows businesses to leverage their unique
- [SpaBoom Services](https://www.spaboom.com/spaboom-services/) - Increase your revenue with Instant Gift Certificates, a beautiful responsive website and social media marketing, for your spa, salon or massage therapy practice.

## Portfolio

- [Sankofa Massage](https://www.spaboom.com/portfolio/sankofa-massage/)
- [Spa Shiki Spa](https://www.spaboom.com/portfolio/spa-shiki-spa/)
- [Second Wind Day Spa](https://www.spaboom.com/portfolio/second-wind-day-spa/)
- [Cutting Edge](https://www.spaboom.com/portfolio/cutting-edge/)
- [LIV Aveda](https://www.spaboom.com/portfolio/liv-aveda/)
- [Sain Visage Skin Care Salon](https://www.spaboom.com/portfolio/sain-visage-skin-care-salon/)

## Categories

- [Uncategorized](https://www.spaboom.com/category/uncategorized/)
- [Creating Customers](https://www.spaboom.com/category/creating-customers/)
- [General](https://www.spaboom.com/category/general/)
- [Media Coverage](https://www.spaboom.com/category/media-coverage/)
- [Salon Marketing](https://www.spaboom.com/category/salon-marketing/)
- [Social Media](https://www.spaboom.com/category/social-media/)
- [Spa Business Management](https://www.spaboom.com/category/spa-business-management/)
- [Spa Marketing](https://www.spaboom.com/category/spa-marketing/)
- [Spa Technology](https://www.spaboom.com/category/spa-technology/)
- [SpaBoom Podcasts](https://www.spaboom.com/category/spaboom-podcasts/)
- [Joy of Spa](https://www.spaboom.com/category/joy-of-spa/)
- [Special Announcements](https://www.spaboom.com/category/special-announcements/)
- [SpaBoom Webinars](https://www.spaboom.com/category/spaboom-webinars/)
- [Holiday Hours](https://www.spaboom.com/category/holiday-hours/)
- [Support](https://www.spaboom.com/category/support/)
- [Promotions](https://www.spaboom.com/category/support/promotions/)

## Tags

- [holiday hours](https://www.spaboom.com/tag/holiday-hours/)