Why Blogging Is Good For Your Business

February 17, 2015 Kathy Watts permalink

Blog Media Showing Weblog WebsiteWe’re all so busy running our businesses. There is only so much time in the day and so many different important tasks to handle.  It can be difficult to decide what is worth our time and effort and what is not. Blogging is one of those things that is well worth the time and effort. Here are four benefits of blogging on your website.

Blogging can establish you as an expert

Posting blog articles about things you know, whether it is the benefits of massage or how to do a proper blowout at home, is a great way to set you up as an expert in your field. Making your website a resource that your clients and others go to for advice or expert information is a great way to drive more traffic to your site.

Blogging can help improve your SEO

Want to show up earlier and higher in search engine results? One of the best ways to do that is to consistently add new content to your site. The best way to do that is by blogging. Even posting twice a month can help improve your search results. And, by driving more traffic to your site, you are not only improving your SEO, but you’ll also start to see your customer base grow.

Blogging can help you build relationships with your clients

Blogging can be a great way to establish a relationship with your clients, and then to continue to foster and grow that relationship. If your clients feel like they can go to your site for information, tips, or advice that contributes to strengthening the relationship they have with your business. A strong relationship is a huge deciding factor when clients are choosing a place to bring their business.

Blogging gives your clients and followers something to share on social media

If you are posting good information on your website in a shareable format, your clients and followers will share that information on Facebook and Twitter, for all their friends, family, & followers to see. This is a great way to expand your client base.

Blogging is an activity that does not take a lot of time each week but can have a huge payoff in so many ways. Make an effort to incorporate blogging into your annual marketing schedule. Even just two posts a month can make all the difference, and with your SpaBoom Marketing Suite, blogging is built right in. Now get out there and blog.

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