Using Collateral To Manage Your Brand

July 9, 2014 Kathy Watts permalink

Code EyesBrand identity is so important when putting together any sort of marketing or communication for your clients. You always want to make sure that you are including your logo and that it is consistently presented across all platforms. From your website, to emails, social media platforms, and even in your business, making sure you have a consistent brand identity not only makes you more recognizable, but can also make you feel more familiar to your clients.

SpaBoom provides you with many powerful tools to allow you to manage your brand and market it effectively. One of the most powerful modules for doing this in your business is our Collateral module.

The Collateral module of your SpaBoom account makes it easy for you to create and print comment cards, email signup forms, and even signs or promo inserts for all your marketing needs. We’ve already put several different beautiful designs into your SpaBoom account. And the best part: your logo is automatically included when the collateral is created, helping you maintain and grow your brand identity throughout all those communications with your clients.  All you need to do is choose the design you like and print it out. Here’s how:

  • Click on the Marketing Tab and then select collateral from the left hand column.
  • You will see a list of templates with names like “4 per page: BEVELED, TOP Logo, with 
gift offer”. These are just names for slightly different layouts.
  • Click on one to take you to the “Edit Collateral Piece” page. On this page you can make 
minor adjustments to the paper size and the format (how large each piece will print). If you make a change to either of these, don’t forget to click “Save” before you print or review your collateral.
  • Want to see what your collateral will look like? Click on the link at the bottom that says “Print or view your collateral piece (PDF). This opens up the collateral and lets you see what it actually looks like.
  • When the pdf is open, you can choose to print it to your printer in the office right there. OR, you can save the pdf to your computer and then send it off to your regular print shop.

It’s as easy as that! Collateral is a great way to promote feedback and interaction with your clients at the perfect moment: when they’re standing in your business.

It is also a great tool for managing your brand identity and a great way to easily create and print out signage for sales you’re having or inserts for upcoming promotions to include in the bag with any purchases, all with your logo included in the design. Why not get started today?

Need help editing or creating a new piece of collateral? Give our support team a call. We are always happy to help!

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