We’re an Albuquerque-based company comprised of software industry veterans. Our expertise ranges from all aspects of software development to delivery of online products and services to marketing and public relations. We have over 80 years’ cumulative experience focusing upon high-tech endeavors in various industries. We’ve chosen the spa industry for many reasons (ok several of us are addicted to and fully appreciate the spa experience and will do anything to make sure the industry continues to grow and thrive!), and are dedicated to ensuring you spend the time doing what you do best-providing spa services to your clientele.

Look around our site, see what we’ve done for other spas, then contact us to begin a conversation about what we can do to help you make the most of your website, from Instant Gift Certificate sales and delivery to sharing your latest and greatest service packages.

Bill Bice, President and CEO

Bill began his computer programming career at the age of 16, when he worked as a consultant in Albuquerque. Over time he expanded his scope and eventually he focused upon the development of ProLaw, a premier law office management software package.

Over a decade he built ProLaw, adding features to the software until he’d created a law office management tool that offered a complete practice management solution for law firms. Bill’s success with ProLaw culminated in the sale of the company to Thomson West in 2001. He remained President of ProLaw until 2004, when he succumbed to the creation urge once more and became Special Limited Partner in the Verge Fund, a venture capital fund providing seed capital for high-tech ventures in New Mexico.

Benjamin Morin, Vice President and CTO

Ben taught himself to program in 1983. As both consultant and tenured employee, he has performed in roles incorporating programming, software development, and technology management for over 10 years. Ben was formerly the Director of Software Development and Senior Software Architect at ProLaw Software, a legal practice management provider, which was acquired by Thomson West in 2001.

Currently, as co-founder and CTO of SpaBoom, Ben continues his pursuits in leveraging the latest technologies to design and develop solutions that are functional, secure, and efficient. Ben is also responsible for aligning and implementing SpaBoom’s technology vision with its overall business strategy.

A Southwest native, Ben studied Computer Science at the University of New Mexico. He makes his home in Edgewood, New Mexico with his lovely wife and two sons. He enjoys racquetball, reading, music and movies; his favorite color is #0000FF and his favorite number is 0b0111.

Larry Donahue, Chief Operations Officer and Corporate Counsel

Larry’s career includes over 18 years of Internet business development and information technology management. Formerly COO and Corporate Counsel for FatCow Web Hosting, Larry managed that company to profitable, triple-digit growth rates and oversaw the sale of FatCow for a higher-than-average valuation.

Prior to FatCow, Larry held leading positions with Baker Robbins & Company, and Leapnet, Inc., and founded Practice.com, Inc. As a seasoned high-tech professional, Larry complements the SpaBoom team with his extensive business management and building experience. His successful track record designing, developing and leading complex IT initiatives for multiple businesses serves as a springboard for designing and deploying SpaBoom’s web-based software and services.

Larry is licensed to practice law in the State of New Mexico, the State of Illinois, is a registered patent attorney, has contributed to multiple Internet-focused publications and has presented on topics associated with cyber communication, the Internet and computer technology, both from a legal and technical standpoint. Larry also serves on the board of directors for the New Mexico Spa Association. Larry appeared on the New Mexico Business Journal’s “40 Under 40” in 2003 and 2004.

Stephany Toman, Director of Marketing

Stephany was born and raised in New Mexico, formerly spearheaded ProLaw Software’s public relations and marketing efforts and helped ProLaw evolve into a national player in the legal software industry.

Her background includes extensive work developing web presence, managing national tradeshow participation, coordinating public relations campaigns as well as designing and executing national marketing efforts for high-tech businesses.

In addition to her professional responsibilities Stephany enjoys time with her family, practices yoga, loves collaborating with her husband preparing sumptuous cuisine, tends to her rose garden, works on her novel, and reads the work of a wide variety of authors. She studied Professional Writing and Economics at the University of New Mexico.

Andrea Feucht, Director of Customer Service

Andrea's modus operandi for SpaBoom is "create customer bliss". She is passionate about the fundamental importance of great customer service in any company's possibility for long-term success. Her history with customer support goes all the way back to her first years of employment, but it is at Bill Bice's true meritocracy of a start-up, ProLaw, that finally the enthusiasm was not merely expected but also rewarded. Andrea quickly went through customer service to senior support positions and finally to "meta support" - satisfying those clients with the really tricky issues.

Other technical expertise includes several years of IT support and ongoing networking and end-user training, as well as a brief stint teaching computer skills from entry level all the way to network administrator.

When not at work devising new ways to annoy her team by upping their performance ante, Andrea is typically doing one of three things - running, cooking, or reading. Trail and road running has been the longest commitment of her life - spanning 20 years as of 2007 - and that is balanced out by a near-obsessive interest in food and cooking, especially New Mexican chile consumption.

Seth Gardenswartz, Director of Business Development

Seth is determined to bend the space-time continuum to accommodate his activities.  Before joining the SpaBoom team, Seth was practicing law and has been known to develop real estate. He is an experienced practitioner in the areas of, software agreements, trademarks, licensing, and brand building. Before attending law school, he worked in the retail sporting goods industry.  In law school he focused his studies on e-commerce, technology and commercial transactions and some how found time to write Risk of Loss in Electronic Transactions; Vintage Law for the 21st Century.

A second generation Albuquerque native, Seth enjoys trail running, skiing, cycling and any other excuse to be outdoors in New Mexico. If you have a question for him, or the SpaBoom customer support team, they often run the Sandia foothills on Thursday mornings before getting into the office.