Strategic Marketing for Valentine’s Day

January 21, 2014 Stephany Toman permalink

Marketing conceptValentine’s Day is one of the Big Three gifting holidays each year, which means you need to capitalize on every selling opportunity around the event. Your goals should be simple but focused on three key marketing goals:

  • Generating Revenue
  • Growing Your Client Base
  • Retaining Your Clientele

It’s that simple. None of these stand alone, but are, in fact part of an overall strategy that you need to employ.

How should that work?

You’ll need to design well-timed, finely-targeted promotions and compelling packages that garner the interest of gift buyers. Once you have the attention of that audience, you’ll want to deliver gift options that fit their needs perfectly.

Simple, right? Of course! The good news is all the hard work you do designing great promotions and packages will help you prepare for and succeed with the next upcoming event, Mother’s Day!

Keep in mind the following things as you move forward:

  • Who is your audience?
  • What exactly are you wanting to sell?

A solid understanding of these key items will go a long way to shaping your messaging and offers, and will keep you focused and clear as you do it!

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