Maintaining a Healthy Brand in 2015

February 25, 2015 Kathy Watts permalink

Branding Word ConceptYou’ve put a lot of work into building your brand and it is an important part of your business identity. But you can’t just neglect your brand now that you’ve created it. It needs a bit of regular maintenance in order to keep it healthy. You do such a great job of helping your clients look their best and maintain their health.

Here are a few key things to do in order to keep your brand and your business happy, healthy, and growing:

Keep offering all those amazing services (& think about adding a few new ones)

Your clients come to you for a reason: You’re good at what you do. Keep up the good work. Make sure your services menu is up to date and that your staff is still receiving the necessary training to continue to offer consistent services. And take some time to talk to your staff and clients about any new trends or treatments that they’d like to see you offer.

Keep providing excellent customer service

Your clients are loyal to your brand for a lot of reasons. And one of the biggest ones is your fantastic customer service. They know that whenever they have an interaction with your company it is going to be a positive one, especially if they have a question or a problem. Excellent customer service not only helps you maintain loyal existing customers, it also helps you bring in new clients due to your stellar reputation. So keep up the good work!

Put Your Strategic Marketing Plan into Play   

Remember that marketing plan you put together last year? You know, the one we talked about way back in October of last year, in preparation for 2015?  Well, have you implemented that plan yet? If not, pull it out and get started. A strategic marketing plan makes it easy to plan out your marketing calendar and allows you to create more effective promotions throughout the year. Didn’t have time to put one together yet? Check out our post: What will you do in 2015? and get started.

By doing a few key things on a regular basis, you can easily maintain the health of your brand. Plan out some time on a weekly basis to pay attention to what is going on with your brand, evaluate what is working and what is not, and then be ready with a plan in place for your marketing and planning needs. By maintaining the health of your brand, your business will keep on thriving.

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