Enlist Your Clients In Your Success

July 30, 2014 Kathy Watts permalink

Portrait of business colleagues holding each other and laughingWhen it comes to running a successful business, your clients are your greatest asset. They chose your business over others in the area and even refer their family and friends. So why not involve them in your success and find out from them what makes you so great and what you can do to improve? Here are some things to do with your clients to help make your business even better.

Engage Them
Your clients are a great resource for finding out what you are doing well and what you could do to be even better. So ask them. Set up a short questionnaire, and ask your clients to fill it out and provide feedback. Here is a sample list of 8 simple questions that you could ask your clients:

  • Why did you choose us
  • What sets us apart from similar businesses in the area
  • How would you describe us to your family and friends
  • Why do you refer us to others – And how do you refer people to us
  • What do we do best
  • What can we do better
  • What do you find most annoying about businesses like ours in this area
  • What do we not offer now that you would like to see us offer in the future

To promote feedback and participation, you could tie-in participation in the survey with a reward. Maybe it’s a free product or $10 off their next service. Or it could even be that they get entered into a drawing for a larger prize, like a free premiere service.

Listen to Them
Once you start to get results back from the surveys, make sure you actually pay attention to what your clients have to say. They took the time to share their thoughts with you. Don’t just let that slide. Really pay attention to what they had to say – both good and bad – and consider how you can use their feedback and advice to create an even better experience for them when they come to see you.

Don’t forget to listen not only to your top clients, but to all your clients. It could be that a few small changes to your business offerings could mean that some of your “sometimes” clients become top clients. They’re your clients and they know what they want, so use the feedback from them to determine what you are doing well and what you could improve. From there, you have nowhere to go but up and up!

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