Do You Market Wellness?

May 27, 2014 Stephany Toman permalink

Clearing the tension and negative thoughts from her headAs trained professionals, you have become adept at observing, closely, your clients’ hair, skin, and bodies. Identifying when something just isn’t right, or isn’t as it should be, comes with the territory. Sharing that information with your clients in a non-medical advice way can deepen your relationship and add a level of credibility that you might not have felt existed.

Case in point?

Lovely tresses provide a psychological boon, and simply make us feel well kept as well as stylish. Hair also speaks of overall health. Dry, brittle hair may point to a need to supplement and add nutritional elements that a person may be lacking. Loss of hair, depending upon where the loss is, how severe the loss may be, and when it occurs, may point to deeper health concerns that require medical support to address.

Massages support overall wellness, reduce stress, faciliate lymphatic movement and support a healthy lifestyle.

Regular pedicures can not only beautify the tootsies, but can also support healthy feet. Preventing ingrown toenails, softening and reducing callouses, providing foot massage which not only feels heavenly but also reduces stress and calms the mind..these are a few of the benefits.

Professional aesthetics help in the fight with age, provide a way to identify any skin changes that may deserve an appointment with a dermatologist, and make us feel fabulous. How can a smooth, soft complexion NOT improve a person’s day?

The wellness benefits of regular hair, body and skin care are extensive. Historically the focus has been on the pampering and more superficial enjoyment that comes from good care in these areas, and really, that is great. But there’s more, and it’s deeper.

Do you market the wellness benefits of your services? If you don’t, you should. Not doing so means you’re missing out on a way to position your services as not only feel good, but beneficial on a deeper level. From a competitive standpoint, being seen as not just providing the fluffy stuff, but actually imbuing health and wellness into treatments will encourage deeper client loyalty and prevent casual straying. Positioning as an expert that gets all aspects of hair, body and skin treatments will engender trust and help foster client retention.

And retention, unless it’s water (which, interestingly enough could be reduced with lymphatic massage!), is a good thing.

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