4 Easy Marketing Activities To Promote Your Business

June 20, 2014 Kathy Watts permalink

Marketing and strategyThere are so many great ways to promote your business. But the strongest ones will allow you to really connect with your audience: your current and potential clients. Here are a few marketing activities that not only help promote your business, but can also open a dialog with your community, and help foster client relationships with your business.

Start a dialog with your clients on your blog or social media

You don’t want every online interaction with your clients to be sales related. You want to build a relationship with your clients that will keep them loyal to you and your business. Your blog and Facebook page are great places to start that dialog with your clients. It could be something as simple as asking them on Facebook to share what their spring break plans are. Or you could start posting a “Health & Beauty Tip of the Day/Week”. Your blog is also a great place to start an “Ask the Expert” series, where your clients can ask beauty or health questions and receive answers from you or a member of your staff. Posting regularly can help keep your clients interested in what you have to say, and keep you fresh in their mind.

Give away a free sample or add-on this week to those who follow you on social media

Social media is a powerful place to connect with your clients. Why not offer them an incentive to follow you on Facebook or Twitter? Post an offer of a free sample or add-on this week and hold a contest for clients to vote in the comments of a post on which product or add-on you should give away. Then give that free sample or add-on away to those who come in and mention the post.

Participate in a local volunteer project or fundraiser

Your community has so many great volunteer activities going on all the time. Why not participate in a few of them? Not only will it make you and your staff feel great, but it can also be a good way to get your business name out in the community, and meet new potential clients. There are a variety of ways to participate: as a sponsor;  a donor; or as participants with your staff, wearing your t shirt or button, of course. Volunteering can be a great team building exercise for your staff and help grow your reputation in the community.

Run a joint promotion with a non-competing business in your area

There are so many businesses in your area, and many of them have the same client base, but don’t compete with you. Maybe there’s a boutique down the street that a lot of your clients shop at, or a popular local restaurant. Approach them about doing a joint promotion that will benefit both of your businesses with more business and more exposure. It might be something as simple as a discount or special gift with purchase if your clients shop at the boutique, or something a bit more involved like a Girls Night Out at a local restaurant, with mini treatments offered by your spa for a small fee.  Either way, joint promotions are a great way to foster community and also help you and other local businesses increase your exposure.

Try focusing on just one of these in the coming months, and see what it does both for your staff and your business.

Use Your Blog To Build Business

April 12, 2014 Kathy Watts permalink

Blog Media Showing Weblog WebsiteA blog is a great tool to help you build your online business persona. It’s a simple way to connect with your current (and potential) clients on a regular basis in ways that you can’t do elsewhere on your website or in your physical business.

A blog is also a good complement for your website, which is why all our dynamic websites come with blogging functionality already built in.  Posting to your blog is an easy way to generate new content to strengthen your SEO and drive new traffic (& potential new business) to your site.

Let’s discuss just a few of the ways you can use your blog to build your business and your relationship with your clients.

Set yourself up as an expert

A blog is a great way to set yourself up as an expert in your field, with interesting and informative posts about all aspects of the spa lifestyle. You own a successful business because you know how to do certain things well. And you’re always happy to give your clients tips or tricks when they are in the spa. So why not share some of that information on your blog as well? From explanations on the benefits of certain treatments and services to the importance of certain aspects of self care (such as changing up your skin care routine with the seasons or the benefits of a facial), you and your staff have a lot of great information to share.  Set yourself up as the spa experts with interesting and informative posts, and your clients will not only keep coming back for more, they’ll recommend you to their friends as well.

Offer Tutorials

Offering tutorials on your blog can be a great way to share new trends with your readers as well as feature new products or services that you offer. Tutorials such as how to produce a healthy skin care routine, create a smokey eye look, or even do a mini treatment at home (using your products, of course) offer your readers useful information. But they also create interest in services and products that you offer and can help bring clients in the door.

Promote Activities and Events

You have a lot going on at the spa, with changing treatments, new staff, and great new products every season. So why not share that information on your blog and get your clients excited about all the great new things you have going on. From new spring makeup colors, to the hottest hairstyles for weddings, letting your clients know what is going on can be an incentive for them to come back sooner.

Share exclusive offers or discounts

Your blog is a great place to offer special discounts or offers just for blog readers. This can also help grow your blog readership early on, by offering an incentive to keep reading. Then you can follow that up with great blog content and recurring offers or promos.

Okay, so you’re ready to do a bit of blogging. Let’s talk about how easy it is to set up and start posting.

  • You can find the Blog functionality on the Marketing Tab in your SpaBoom account
  • From the Marketing Tab, just click on “Blog Articles” in the left column
  • If you have not turned on Blog functionality yet, you will be prompted to “Enable Articles” – click Go to turn on the blog
  • Once you have turned on Blogging, you will see a list of articles
  • To create a new article, click on “Add Article” in the lower left hand column
  • You will be taken to the “Add Article” page, where you can create your article, add photos, and also schedule it to post to social media

That’s it. You’re blogging!

A blog is not only a great way to promote and grow your business. It is also a great opportunity to start a dialogue with your clients. Having a blog is a great way to bring more people to your website on a regular basis and to share information. And once they are at your website for that, it’s easy for them to check out all the services you offer, and call to make an appointment.

Need help getting your blog turned on and set up? Give our support team a call. We are always here to help.

No Pressure, but It’s Your Content vs 27,000,000 Articles – Every Single Day

March 18, 2014 Stephany Toman permalink

binary dataYour content matters more than ever. The quality. The focus. The voice. It all helps to differentiate you from the many other voices in your space. And in this time of information glut, that can be the difference between winning and losing the attention of your audience.

There is a new and controversial theory out there, Content Shock, defined by Mark Schaefer, that goes like this:

“The emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.”

Numbers speak, and what this phenomenon is describing is the unprecedented volume of content that is being generated every single day – 27,000,000 pieces of it. To put that in perspective, at the rate we are currently producing content, depending upon which study you choose to believe, we are doubling the web-available content every 9-24 months.

Take a second to digest what that implies.

Consumers, on the other hand, are quickly reaching a threshold of content saturation due to a finite amount of personal bandwidth, ie available waking moments in every day. They simply don’t have much more available processing space for new information.

For the first time in web history the supply of good (I know, relative term, but whether it’s good or bad content takes up space/bandwidth) content is greater than consumer demand. And from an economics standpoint, we all know that when supply exceeds demand, prices fall and other market forces kick in to adjust and re-balance the environment.

What can you do about this? Follow the guidelines we have shared since we began talking about content and the importance of generating solid, relevant, interesting and compelling reading for your audience. Given that you probably don’t want to read back through every article we have ever written on the subject, a summary follows:

  1. Be your bad self.  Now is the time to identify what makes you special as a business and groom that concept. Put it out there in your blog articles and social media posts. Find your very special voice, one that differentiates you from your competition and develop that until you become the local authority on what you care about.
  2. Make influential friends. No we don’t mean you have do a House of Cards manipulation thing, that would be icky. But identifying a few players in your space that have a voice that resonates for a sizable group, then making friends with those players and asking them to contribute to your blog and offering up helpful expert tips and tricks that they may choose to incorporate in their work will go a long way to keeping your head above water in a choppy sea.
  3. Create content that your audience will want to share. It’s no secret that when we read something of value, we tend to share it with others. I do it all the time because a good piece of content discussing a topic that matters to me and mine is worth sharing.
  4. Don’t reinvent the wheel every time you need a piece of content. SpaBoom created our content system to intelligently leverage each and every piece of hard work you do. Write an article and you automatically generate two social media posts. Easily generate an email linking back to a blog article that you’ve written (that also contains a link to your instant gift certificates page – a transactional opportunity). Every time you sit down to create a piece of content, know that it can be sliced and diced and artfully applied in more than one place. One piece, many products.

You are in a unique position to really decide what you want your business to represent. Once you have nailed that let the message that works for that idea flow through every single piece of content you generate, from your website content to your service menu descriptions to your blog articles to your social media posts to your email marketing campaigns.

Competing in a noisy market isn’t for the feint of heart, but with some thought and careful planning you’ll be ahead of the competition if you take a deep breath, stay calm, and find your voice.

It’s Okay to Play Favorites

November 12, 2013 Stephany Toman permalink

Finding a Targeted Niche - Magnifying GlassYour clientele comes to you for different reasons. Part of nurturing the relationships that you build with the individuals who seek your services means tailoring your communication to them.

Honoring and focusing upon the various types of clients you have will strengthen the bond that you share, which bodes well for a long and happy relationship.

A few examples of marketing niches within your clientele:

  • Gift buyers
  • Gift recipients
  • Regulars
  • Males
  • Females between 25-45
  • Females between 45-70
  • Young adults 20-30

Each of these subsets of your client base will enjoy periodic emails and special opportunities recognizing where they fit within your business scope. Why not send gift buyers a BOGO or limited time percentage discount to thank them for making the right choice for gifting? Your regulars deserve the love because they’re there year round, and deserve to feel like they belong in your special inner circle, which they do. They’ve earned it. Appreciating your clients doesn’t always need to mean discounting, as you well know. Maybe adding 15 minutes to an hour massage or offering a takeaway of a small bottle of their favorite massage oil will do nicely, too.

When you write a blog article, think about how that might resonate with your various subgroups of clients, and then just write an email with a catchy subject line, simple, tailored opening paragraph,  then include your blog article in the body of the email. Bada Bing!, you’ve got a focused piece that took you minimal time to prepare because you’ve used another piece of content that you’ve already generated as the body.

Consistent, well focused emails will help you recognize those who have supported your business and make them feel just a little bit special – something we all appreciate and generally reward by supporting those who let us know they care. It’s a beautiful cycle, and one that takes minimal time or effort to begin.