3 Healthy Marketing Habits To Start Tomorrow

July 18, 2014 Kathy Watts permalink

3 StarsYou work so hard to build your business and you want to help it continue to grow. Here are 3 healthy marketing habits you can start today to help you strengthen and grow your business in this economy.

Provide Excellent Customer Service
First and foremost, you want to make sure your clients are receiving excellent customer service every single time they interact with your business. From trying to find something on your website, to speaking to someone on the phone when they call, or the actual experience they have when they come in to make a purchase or receive a treatment, every interaction is an opportunity to build your relationship through stellar customer service. It should be the foundation of your business and an important part of staff training. Providing excellent customer service is the greatest indication of future success. It also allows you to build a relationship with your clients and that can make them even more loyal.

Be Consistent with your Branding/Marketing
Whether it is at your physical location, on your website, or via social media or email, make sure that your clients are receiving a consistent message with consistent branding. Make sure your logo is used across all communications. Clients are often much more comfortable with a uniform recognizable format to your blog posts or email communications. That way, they know as soon as they see it in their inbox that it is from you.

Maintaining a consistent message across all social media platforms makes your message even more powerful. This is not to say that every single place should have exactly the same format. A twitter message is very different from a blog post or a longer message on Facebook. But they should all boil down to a consistent overall message across all platforms.

By being consistent, you make yourself more recognizable. And by being more recognizable, your clients start to feel more familiar and comfortable with your business overall.

Analyze Your Marketing
You put a lot of time and effort into coming up with your marketing campaigns and then promoting them in-house and via social media, email, and your website. But many people spend all their time coming up with marketing and leave little time to analyze what worked and what didn’t. And that is a big mistake. If you don’t take the time to figure out what is working and why, you’re just wasting a lot of your marketing time, energy, and dollars. So run statistics on what promo gift certificates are redeemed the most. Pay attention to your stats on Facebook and your website to see what posts are the most viewed or have the most responses.

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